WEBVTT
Kind: captions
Language: en

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every<00:00:02.340><c> day</c><00:00:02.550><c> we</c><00:00:02.790><c> make</c><00:00:03.000><c> thousands</c><00:00:03.480><c> of</c><00:00:03.600><c> decisions</c>

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every day we make thousands of decisions
 

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every day we make thousands of decisions
most<00:00:05.040><c> are</c><00:00:05.280><c> relatively</c><00:00:05.700><c> inconsequential</c><00:00:06.140><c> for</c>

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most are relatively inconsequential for
 

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most are relatively inconsequential for
example<00:00:07.529><c> do</c><00:00:07.650><c> you</c><00:00:07.680><c> want</c><00:00:07.890><c> coffee</c><00:00:08.099><c> or</c><00:00:08.639><c> tea</c><00:00:09.679><c> others</c>

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example do you want coffee or tea others
 

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example do you want coffee or tea others
are<00:00:10.860><c> much</c><00:00:11.009><c> more</c><00:00:11.249><c> complex</c><00:00:11.759><c> like</c><00:00:12.599><c> whether</c><00:00:12.839><c> you</c>

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are much more complex like whether you
 

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are much more complex like whether you
should<00:00:13.110><c> accept</c><00:00:13.499><c> a</c><00:00:13.650><c> new</c><00:00:13.769><c> job</c><00:00:14.039><c> or</c><00:00:14.449><c> move</c><00:00:15.449><c> to</c><00:00:15.629><c> a</c>

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should accept a new job or move to a
 

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should accept a new job or move to a
different<00:00:15.839><c> city</c><00:00:16.519><c> these</c><00:00:17.519><c> decisions</c><00:00:18.119><c> weigh</c>

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different city these decisions weigh
 

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different city these decisions weigh
more<00:00:18.480><c> heavily</c><00:00:18.539><c> because</c><00:00:19.230><c> they</c><00:00:19.560><c> can</c><00:00:19.710><c> impact</c>

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more heavily because they can impact
 

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more heavily because they can impact
your<00:00:20.310><c> life</c><00:00:20.429><c> in</c><00:00:20.730><c> many</c><00:00:20.880><c> ways</c><00:00:22.250><c> you</c><00:00:23.250><c> might</c><00:00:23.429><c> feel</c>

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your life in many ways you might feel
 

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your life in many ways you might feel
like<00:00:23.699><c> you're</c><00:00:24.000><c> bad</c><00:00:24.240><c> at</c><00:00:24.390><c> making</c><00:00:24.509><c> decisions</c><00:00:24.720><c> or</c>

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like you're bad at making decisions or
 

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like you're bad at making decisions or
not<00:00:25.439><c> good</c><00:00:26.279><c> at</c><00:00:26.369><c> making</c><00:00:26.490><c> good</c><00:00:26.820><c> ones</c><00:00:27.230><c> however</c>

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not good at making good ones however
 

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not good at making good ones however
it's<00:00:28.619><c> something</c><00:00:28.859><c> we</c><00:00:29.189><c> all</c><00:00:29.220><c> struggle</c><00:00:29.669><c> with</c><00:00:29.849><c> due</c>

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it's something we all struggle with due
 

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it's something we all struggle with due
to<00:00:30.509><c> the</c><00:00:30.599><c> way</c><00:00:30.749><c> our</c><00:00:30.900><c> brains</c><00:00:31.199><c> are</c><00:00:31.410><c> made</c><00:00:31.970><c> behind</c>

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to the way our brains are made behind
 

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to the way our brains are made behind
every<00:00:33.390><c> decision</c><00:00:33.510><c> there</c><00:00:34.200><c> are</c><00:00:34.290><c> secret</c>

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every decision there are secret
 

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every decision there are secret
psychological<00:00:35.400><c> factors</c><00:00:35.820><c> that</c><00:00:36.270><c> shape</c><00:00:36.540><c> the</c><00:00:36.720><c> way</c>

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psychological factors that shape the way
 

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psychological factors that shape the way
we<00:00:37.020><c> think</c><00:00:37.260><c> and</c><00:00:37.500><c> act</c><00:00:37.970><c> shining</c><00:00:38.970><c> a</c><00:00:39.030><c> light</c><00:00:39.240><c> on</c>

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we think and act shining a light on
 

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we think and act shining a light on
these<00:00:39.570><c> factors</c><00:00:39.990><c> can</c><00:00:40.440><c> make</c><00:00:40.500><c> them</c><00:00:40.770><c> easier</c><00:00:41.160><c> to</c>

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these factors can make them easier to
 

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these factors can make them easier to
overcome<00:00:43.220><c> many</c><00:00:44.220><c> missteps</c><00:00:44.730><c> and</c><00:00:44.910><c> decision</c>

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overcome many missteps and decision
 

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overcome many missteps and decision
making<00:00:45.510><c> can</c><00:00:45.930><c> be</c><00:00:46.050><c> chalked</c><00:00:46.260><c> up</c><00:00:46.500><c> to</c><00:00:46.710><c> cognitive</c>

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making can be chalked up to cognitive
 

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making can be chalked up to cognitive
bias<00:00:47.570><c> that's</c><00:00:48.570><c> our</c><00:00:48.750><c> tendency</c><00:00:49.200><c> to</c><00:00:49.320><c> think</c><00:00:49.530><c> a</c>

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bias that's our tendency to think a
 

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bias that's our tendency to think a
certain<00:00:49.830><c> way</c><00:00:50.010><c> without</c><00:00:50.400><c> even</c><00:00:50.850><c> realizing</c><00:00:51.420><c> it</c>

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certain way without even realizing it
 

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certain way without even realizing it
here's<00:00:52.410><c> a</c><00:00:52.470><c> simple</c><00:00:52.830><c> example</c>

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here's a simple example
 

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here's a simple example
have<00:00:54.240><c> you</c><00:00:54.360><c> ever</c><00:00:54.540><c> avoided</c><00:00:54.840><c> switching</c><00:00:55.380><c> internet</c>

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have you ever avoided switching internet
 

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have you ever avoided switching internet
providers<00:00:56.220><c> even</c><00:00:56.490><c> though</c><00:00:56.760><c> you</c><00:00:56.820><c> were</c><00:00:57.120><c> unhappy</c>

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providers even though you were unhappy
 

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providers even though you were unhappy
with<00:00:57.870><c> your</c><00:00:58.140><c> current</c><00:00:58.470><c> service</c><00:00:59.900><c> something</c>

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with your current service something
 

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with your current service something
called<00:01:01.110><c> status</c><00:01:01.530><c> quo</c><00:01:01.770><c> bias</c><00:01:02.010><c> might</c><00:01:02.370><c> be</c><00:01:02.520><c> to</c><00:01:02.640><c> blame</c>

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called status quo bias might be to blame
 

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called status quo bias might be to blame
that's<00:01:03.840><c> our</c><00:01:04.049><c> tendency</c><00:01:04.530><c> to</c><00:01:04.650><c> stick</c><00:01:04.830><c> with</c><00:01:05.010><c> what</c>

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that's our tendency to stick with what
 

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that's our tendency to stick with what
we<00:01:05.309><c> know</c><00:01:05.339><c> instead</c><00:01:06.240><c> of</c><00:01:06.360><c> choosing</c><00:01:06.570><c> something</c>

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we know instead of choosing something
 

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we know instead of choosing something
new<00:01:07.260><c> and</c><00:01:07.560><c> different</c><00:01:07.850><c> we</c><00:01:08.850><c> see</c><00:01:09.060><c> the</c><00:01:09.180><c> alternative</c>

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new and different we see the alternative
 

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new and different we see the alternative
as<00:01:09.930><c> a</c><00:01:09.960><c> risk</c><00:01:10.260><c> or</c><00:01:10.590><c> just</c><00:01:11.010><c> not</c><00:01:11.160><c> worth</c><00:01:11.460><c> the</c><00:01:11.490><c> trouble</c>

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as a risk or just not worth the trouble
 

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as a risk or just not worth the trouble
even<00:01:12.300><c> if</c><00:01:12.570><c> it</c><00:01:12.720><c> might</c><00:01:12.840><c> be</c><00:01:12.900><c> better</c><00:01:13.260><c> without</c>

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even if it might be better without
 

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even if it might be better without
realizing<00:01:15.030><c> it</c><00:01:15.180><c> we</c><00:01:15.450><c> can</c><00:01:15.630><c> become</c><00:01:15.930><c> overly</c>

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realizing it we can become overly
 

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realizing it we can become overly
resistant<00:01:16.920><c> to</c><00:01:17.070><c> change</c><00:01:17.370><c> that</c><00:01:18.210><c> status</c><00:01:18.690><c> quo</c><00:01:18.720><c> bias</c>

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resistant to change that status quo bias
 

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resistant to change that status quo bias
at<00:01:19.380><c> work</c><00:01:19.409><c> a</c><00:01:20.720><c> bias</c><00:01:21.720><c> called</c><00:01:22.080><c> anchoring</c><00:01:22.470><c> can</c><00:01:22.770><c> also</c>

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at work a bias called anchoring can also
 

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at work a bias called anchoring can also
affect<00:01:23.400><c> the</c><00:01:23.520><c> choices</c><00:01:23.730><c> we</c><00:01:24.030><c> make</c>

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affect the choices we make
 

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affect the choices we make
to<00:01:25.170><c> understand</c><00:01:25.680><c> how</c><00:01:25.800><c> anchoring</c><00:01:26.220><c> works</c>

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to understand how anchoring works
 

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to understand how anchoring works
imagine<00:01:27.060><c> you're</c><00:01:27.390><c> shopping</c><00:01:27.600><c> for</c><00:01:27.960><c> a</c><00:01:28.020><c> used</c><00:01:28.050><c> car</c>

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imagine you're shopping for a used car
 

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imagine you're shopping for a used car
now<00:01:30.150><c> say</c><00:01:30.870><c> the</c><00:01:31.020><c> dealer</c><00:01:31.290><c> offers</c><00:01:31.500><c> you</c><00:01:31.740><c> a</c><00:01:31.770><c> discount</c>

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now say the dealer offers you a discount
 

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now say the dealer offers you a discount
to<00:01:32.550><c> try</c><00:01:32.760><c> and</c><00:01:32.909><c> sweeten</c><00:01:33.270><c> the</c><00:01:33.360><c> deal</c>

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to try and sweeten the deal
 

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to try and sweeten the deal
sounds<00:01:34.830><c> like</c><00:01:34.920><c> a</c><00:01:34.979><c> can't-miss</c><00:01:35.310><c> opportunity</c>

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sounds like a can't-miss opportunity
 

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sounds like a can't-miss opportunity
right<00:01:36.320><c> not</c><00:01:37.320><c> necessarily</c><00:01:39.080><c> anchoring</c><00:01:40.080><c> suggests</c>

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right not necessarily anchoring suggests
 

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right not necessarily anchoring suggests
that<00:01:40.890><c> we</c><00:01:41.010><c> rely</c><00:01:41.310><c> too</c><00:01:41.370><c> heavily</c><00:01:41.610><c> on</c><00:01:42.030><c> the</c><00:01:42.210><c> first</c>

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that we rely too heavily on the first
 

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that we rely too heavily on the first
thing<00:01:42.750><c> we</c><00:01:42.900><c> hear</c><00:01:43.200><c> in</c><00:01:43.380><c> this</c><00:01:43.890><c> case</c><00:01:44.130><c> the</c><00:01:44.490><c> initial</c>

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thing we hear in this case the initial
 

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thing we hear in this case the initial
price<00:01:45.060><c> of</c><00:01:45.270><c> the</c><00:01:45.360><c> car</c><00:01:45.570><c> that's</c><00:01:46.530><c> what</c><00:01:46.740><c> makes</c><00:01:46.950><c> the</c>

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price of the car that's what makes the
 

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price of the car that's what makes the
discount<00:01:47.549><c> so</c><00:01:47.700><c> appealing</c><00:01:48.210><c> but</c><00:01:48.659><c> it</c><00:01:48.780><c> shouldn't</c>

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discount so appealing but it shouldn't
 

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discount so appealing but it shouldn't
be<00:01:49.170><c> the</c><00:01:49.350><c> deciding</c><00:01:49.710><c> factor</c><00:01:50.479><c> there</c><00:01:51.479><c> are</c><00:01:51.570><c> also</c>

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be the deciding factor there are also
 

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be the deciding factor there are also
more<00:01:52.020><c> objective</c><00:01:52.500><c> things</c><00:01:52.680><c> to</c><00:01:52.860><c> consider</c><00:01:53.250><c> like</c>

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more objective things to consider like
 

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more objective things to consider like
how<00:01:54.120><c> much</c><00:01:54.270><c> the</c><00:01:54.479><c> car</c><00:01:54.659><c> is</c><00:01:54.690><c> really</c><00:01:55.049><c> worth</c><00:01:55.290><c> and</c>

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how much the car is really worth and
 

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how much the car is really worth and
whether<00:01:56.670><c> you</c><00:01:56.880><c> can</c><00:01:57.000><c> find</c><00:01:57.210><c> a</c><00:01:57.360><c> better</c><00:01:57.479><c> price</c>

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whether you can find a better price
 

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whether you can find a better price
elsewhere

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elsewhere
 

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elsewhere
if<00:01:59.479><c> you're</c><00:01:59.750><c> not</c><00:01:59.900><c> careful</c><00:02:00.110><c> the</c><00:02:01.100><c> anchoring</c>

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if you're not careful the anchoring
 

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if you're not careful the anchoring
effect<00:02:01.610><c> can</c><00:02:02.119><c> weigh</c><00:02:02.270><c> you</c><00:02:02.299><c> down</c><00:02:04.479><c> cognitive</c>

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effect can weigh you down cognitive
 

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effect can weigh you down cognitive
biases<00:02:05.960><c> aren't</c><00:02:06.350><c> the</c><00:02:06.440><c> only</c><00:02:06.710><c> thing</c><00:02:06.890><c> that</c><00:02:07.040><c> can</c>

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biases aren't the only thing that can
 

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biases aren't the only thing that can
affect<00:02:07.280><c> decision-making</c><00:02:08.140><c> more</c><00:02:09.140><c> and</c><00:02:09.259><c> more</c>

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affect decision-making more and more
 

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affect decision-making more and more
studies<00:02:09.649><c> show</c><00:02:09.950><c> that</c><00:02:09.979><c> stress</c><00:02:10.459><c> can</c><00:02:10.670><c> have</c><00:02:10.819><c> an</c>

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studies show that stress can have an
 

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studies show that stress can have an
impact<00:02:11.090><c> both</c><00:02:11.840><c> on</c><00:02:11.870><c> the</c><00:02:12.110><c> quality</c><00:02:12.530><c> of</c><00:02:12.560><c> our</c>

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impact both on the quality of our
 

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impact both on the quality of our
decisions<00:02:13.250><c> and</c><00:02:13.490><c> our</c><00:02:13.970><c> ability</c><00:02:14.360><c> to</c><00:02:14.390><c> make</c><00:02:14.750><c> them</c>

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decisions and our ability to make them
 

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decisions and our ability to make them
take<00:02:16.280><c> this</c><00:02:16.489><c> well-known</c><00:02:16.760><c> study</c><00:02:17.209><c> about</c><00:02:17.510><c> Jim</c><00:02:18.410><c> at</c>

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take this well-known study about Jim at
 

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take this well-known study about Jim at
an<00:02:20.300><c> upscale</c><00:02:20.600><c> food</c><00:02:20.959><c> market</c><00:02:21.350><c> researchers</c><00:02:22.100><c> set</c>

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an upscale food market researchers set
 

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an upscale food market researchers set
up<00:02:22.430><c> two</c><00:02:22.640><c> displays</c><00:02:23.120><c> offering</c><00:02:23.720><c> free</c><00:02:23.959><c> samples</c><00:02:24.410><c> of</c>

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up two displays offering free samples of
 

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up two displays offering free samples of
Jam<00:02:24.880><c> one</c><00:02:25.880><c> gave</c><00:02:26.090><c> customer</c><00:02:26.600><c> six</c><00:02:26.870><c> different</c>

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Jam one gave customer six different
 

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Jam one gave customer six different
flavors<00:02:27.260><c> to</c><00:02:27.739><c> choose</c><00:02:27.770><c> from</c><00:02:27.980><c> the</c><00:02:28.910><c> other</c><00:02:29.410><c> 24</c><00:02:30.820><c> the</c>

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flavors to choose from the other 24 the
 

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flavors to choose from the other 24 the
small<00:02:32.090><c> display</c><00:02:32.480><c> attracted</c><00:02:33.019><c> fewer</c><00:02:33.260><c> people</c><00:02:33.530><c> but</c>

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small display attracted fewer people but
 

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small display attracted fewer people but
there<00:02:34.700><c> were</c><00:02:34.820><c> six</c><00:02:35.150><c> times</c><00:02:35.390><c> more</c><00:02:35.600><c> likely</c><00:02:35.930><c> to</c>

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there were six times more likely to
 

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there were six times more likely to
actually<00:02:36.680><c> buy</c><00:02:36.890><c> a</c><00:02:36.920><c> jar</c><00:02:37.250><c> of</c><00:02:37.280><c> jam</c><00:02:37.600><c> the</c><00:02:38.600><c> reason</c><00:02:38.959><c> for</c>

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actually buy a jar of jam the reason for
 

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actually buy a jar of jam the reason for
this<00:02:39.260><c> is</c><00:02:39.470><c> a</c><00:02:39.500><c> phenomenon</c><00:02:40.070><c> now</c><00:02:40.459><c> known</c><00:02:40.760><c> as</c><00:02:41.030><c> choice</c>

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this is a phenomenon now known as choice
 

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this is a phenomenon now known as choice
overload<00:02:42.550><c> choice</c><00:02:43.550><c> overload</c><00:02:43.910><c> can</c><00:02:44.239><c> happen</c><00:02:44.630><c> any</c>

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overload choice overload can happen any
 

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overload choice overload can happen any
time<00:02:45.110><c> we</c><00:02:45.470><c> feel</c><00:02:45.650><c> overwhelmed</c><00:02:45.830><c> by</c><00:02:46.550><c> the</c><00:02:46.610><c> number</c>

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time we feel overwhelmed by the number
 

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time we feel overwhelmed by the number
of<00:02:47.030><c> options</c><00:02:47.290><c> we</c><00:02:48.290><c> have</c><00:02:48.440><c> such</c><00:02:48.650><c> a</c><00:02:48.680><c> hard</c><00:02:48.980><c> time</c>

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of options we have such a hard time
 

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of options we have such a hard time
comparing<00:02:49.700><c> them</c><00:02:49.850><c> we're</c><00:02:50.330><c> less</c><00:02:50.540><c> likely</c><00:02:50.569><c> to</c>

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comparing them we're less likely to
 

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comparing them we're less likely to
choose<00:02:51.260><c> anything</c><00:02:51.530><c> at</c><00:02:51.739><c> all</c><00:02:51.860><c> a</c><00:02:52.630><c> similar</c><00:02:53.630><c> thing</c>

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choose anything at all a similar thing
 

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choose anything at all a similar thing
happens<00:02:54.230><c> when</c><00:02:54.440><c> we're</c><00:02:54.620><c> forced</c><00:02:54.920><c> to</c><00:02:54.980><c> make</c>

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happens when we're forced to make
 

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happens when we're forced to make
multiple<00:02:55.459><c> decisions</c><00:02:56.060><c> one</c><00:02:56.870><c> after</c><00:02:57.319><c> another</c>

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multiple decisions one after another
 

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multiple decisions one after another
after<00:02:57.980><c> another</c><00:02:58.190><c> and</c><00:02:58.850><c> so</c><00:02:59.480><c> on</c><00:02:59.739><c> we</c><00:03:00.739><c> experience</c><00:03:01.280><c> an</c>

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after another and so on we experience an
 

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after another and so on we experience an
effect<00:03:01.700><c> psychologists</c><00:03:02.360><c> call</c><00:03:02.569><c> decision</c>

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effect psychologists call decision
 

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effect psychologists call decision
fatigue<00:03:04.540><c> decision</c><00:03:05.540><c> fatigue</c><00:03:05.690><c> suggests</c><00:03:06.530><c> that</c>

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fatigue decision fatigue suggests that
 

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fatigue decision fatigue suggests that
making<00:03:07.070><c> a</c><00:03:07.190><c> large</c><00:03:07.430><c> number</c><00:03:07.730><c> of</c><00:03:07.850><c> decisions</c><00:03:08.390><c> over</c>

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making a large number of decisions over
 

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making a large number of decisions over
a<00:03:09.079><c> prolonged</c><00:03:09.590><c> period</c><00:03:09.739><c> of</c><00:03:10.130><c> time</c><00:03:10.400><c> can</c><00:03:10.970><c> be</c><00:03:11.120><c> a</c>

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a prolonged period of time can be a
 

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a prolonged period of time can be a
significant<00:03:11.900><c> drain</c><00:03:12.110><c> on</c><00:03:12.320><c> our</c><00:03:12.440><c> willpower</c><00:03:12.880><c> the</c>

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significant drain on our willpower the
 

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significant drain on our willpower the
result<00:03:14.239><c> we</c><00:03:15.049><c> have</c><00:03:15.200><c> a</c><00:03:15.230><c> harder</c><00:03:15.560><c> time</c><00:03:15.590><c> saying</c><00:03:16.070><c> no</c>

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result we have a harder time saying no
 

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result we have a harder time saying no
to<00:03:16.340><c> things</c><00:03:17.239><c> like</c><00:03:17.329><c> junk</c><00:03:17.750><c> food</c><00:03:17.810><c> impulse</c><00:03:18.739><c> buys</c>

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to things like junk food impulse buys
 

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to things like junk food impulse buys
and<00:03:19.430><c> other</c><00:03:19.880><c> tempting</c><00:03:20.420><c> offers</c><00:03:20.780><c> on</c><00:03:21.310><c> the</c><00:03:22.310><c> flip</c>

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and other tempting offers on the flip
 

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and other tempting offers on the flip
side<00:03:22.549><c> fatigue</c><00:03:23.450><c> can</c><00:03:23.600><c> also</c><00:03:23.810><c> make</c><00:03:24.110><c> it</c><00:03:24.230><c> harder</c><00:03:24.500><c> to</c>

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side fatigue can also make it harder to
 

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side fatigue can also make it harder to
say<00:03:24.860><c> yes</c><00:03:25.160><c> especially</c><00:03:26.090><c> to</c><00:03:26.540><c> decisions</c><00:03:27.019><c> that</c>

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say yes especially to decisions that
 

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say yes especially to decisions that
would<00:03:27.350><c> upset</c><00:03:27.470><c> the</c><00:03:27.709><c> status</c><00:03:27.980><c> quo</c><00:03:28.450><c> we</c><00:03:29.450><c> leave</c>

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would upset the status quo we leave
 

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would upset the status quo we leave
things<00:03:29.870><c> as</c><00:03:30.109><c> they</c><00:03:30.140><c> are</c><00:03:30.579><c> because</c><00:03:31.579><c> it's</c><00:03:31.790><c> the</c>

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things as they are because it's the
 

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things as they are because it's the
easiest<00:03:32.269><c> thing</c><00:03:32.420><c> to</c><00:03:32.690><c> do</c>

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easiest thing to do
 

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easiest thing to do
making<00:03:35.470><c> decisions</c><00:03:35.590><c> will</c><00:03:36.070><c> always</c><00:03:36.460><c> be</c>

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making decisions will always be
 

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making decisions will always be
difficult<00:03:37.150><c> because</c><00:03:37.510><c> it</c><00:03:37.810><c> takes</c><00:03:37.990><c> time</c><00:03:38.290><c> and</c>

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difficult because it takes time and
 

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difficult because it takes time and
energy<00:03:38.560><c> to</c><00:03:38.950><c> weigh</c><00:03:39.070><c> your</c><00:03:39.220><c> options</c>

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energy to weigh your options
 

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energy to weigh your options
things<00:03:40.570><c> like</c><00:03:40.750><c> second-guessing</c><00:03:41.560><c> and</c>

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things like second-guessing and
 

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things like second-guessing and
uncertainty<00:03:42.280><c> are</c><00:03:42.490><c> just</c><00:03:42.820><c> a</c><00:03:42.910><c> part</c><00:03:43.120><c> of</c><00:03:43.180><c> the</c>

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uncertainty are just a part of the
 

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uncertainty are just a part of the
process<00:03:43.510><c> in</c><00:03:44.280><c> many</c><00:03:45.280><c> ways</c><00:03:45.490><c> they're</c><00:03:45.790><c> a</c><00:03:45.820><c> good</c>

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process in many ways they're a good
 

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process in many ways they're a good
thing<00:03:46.180><c> a</c><00:03:46.570><c> sign</c><00:03:47.110><c> that</c><00:03:47.140><c> you're</c><00:03:47.410><c> thinking</c><00:03:47.590><c> about</c>

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thing a sign that you're thinking about
 

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thing a sign that you're thinking about
your<00:03:48.130><c> choices</c><00:03:48.340><c> instead</c><00:03:49.000><c> of</c><00:03:49.240><c> just</c><00:03:49.480><c> going</c><00:03:49.750><c> with</c>

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your choices instead of just going with
 

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your choices instead of just going with
the<00:03:50.050><c> flow</c><00:03:50.490><c> that's</c><00:03:51.490><c> the</c><00:03:51.760><c> first</c><00:03:52.000><c> step</c><00:03:52.240><c> to</c><00:03:52.540><c> making</c>

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the flow that's the first step to making
 

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the flow that's the first step to making
better<00:03:52.960><c> more</c><00:03:53.500><c> thoughtful</c><00:03:53.920><c> decisions</c><00:04:02.490><c> GCF</c>

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better more thoughtful decisions GCF
 

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better more thoughtful decisions GCF
global<00:04:04.170><c> creating</c><00:04:05.170><c> opportunities</c><00:04:05.860><c> for</c><00:04:05.890><c> a</c>

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global creating opportunities for a
 

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global creating opportunities for a
better<00:04:06.310><c> life</c>