WEBVTT
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Language: en

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gifts<00:00:04.859><c> were</c><00:00:05.100><c> established</c><00:00:05.670><c> as</c><00:00:05.879><c> a</c><00:00:06.569><c> free</c><00:00:07.020><c> and</c>

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gifts were established as a free and
 

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gifts were established as a free and
sort<00:00:07.500><c> of</c><00:00:07.589><c> like</c><00:00:07.770><c> usable</c><00:00:08.340><c> part</c><00:00:08.580><c> of</c><00:00:08.639><c> the</c><00:00:09.330><c> web</c><00:00:09.510><c> gifs</c>

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sort of like usable part of the web gifs
 

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sort of like usable part of the web gifs
are<00:00:10.200><c> great</c><00:00:10.530><c> because</c><00:00:11.070><c> it's</c><00:00:11.550><c> a</c><00:00:11.639><c> low</c><00:00:11.820><c> berry</c>

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are great because it's a low berry
 

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are great because it's a low berry
venture<00:00:12.300><c> anybody</c><00:00:12.630><c> can</c><00:00:12.780><c> play</c><00:00:12.960><c> around</c><00:00:13.080><c> and</c><00:00:13.590><c> it's</c>

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venture anybody can play around and it's
 

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venture anybody can play around and it's
fun

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fun
 

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fun
the<00:00:14.280><c> animated</c><00:00:14.759><c> Jeff</c><00:00:15.000><c> for</c><00:00:15.299><c> us</c><00:00:15.450><c> was</c><00:00:15.780><c> just</c><00:00:16.080><c> a</c>

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the animated Jeff for us was just a
 

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the animated Jeff for us was just a
photograph<00:00:16.320><c> that</c><00:00:16.740><c> could</c><00:00:16.920><c> move</c><00:00:17.100><c> and</c><00:00:17.340><c> existed</c>

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photograph that could move and existed
 

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photograph that could move and existed
forever<00:00:18.539><c> this</c><00:00:18.930><c> is</c><00:00:18.990><c> a</c><00:00:19.109><c> photograph</c><00:00:19.380><c> that</c><00:00:19.830><c> is</c>

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forever this is a photograph that is
 

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forever this is a photograph that is
still<00:00:20.220><c> alive</c><00:00:20.340><c> and</c><00:00:21.000><c> so</c><00:00:21.240><c> we</c><00:00:21.570><c> were</c><00:00:21.660><c> already</c>

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still alive and so we were already
 

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still alive and so we were already
thinking<00:00:22.170><c> beyond</c><00:00:22.769><c> the</c><00:00:23.220><c> limitations</c><00:00:23.880><c> of</c><00:00:24.060><c> the</c>

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thinking beyond the limitations of the
 

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thinking beyond the limitations of the
file<00:00:24.570><c> name</c><00:00:30.920><c> an</c><00:00:31.920><c> animated</c><00:00:32.340><c> gif</c><00:00:32.369><c> is</c><00:00:32.910><c> an</c><00:00:33.270><c> image</c>

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file name an animated gif is an image
 

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file name an animated gif is an image
that's<00:00:33.780><c> been</c><00:00:33.870><c> encoded</c><00:00:34.440><c> using</c><00:00:34.469><c> the</c><00:00:35.100><c> graphics</c>

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that's been encoded using the graphics
 

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that's been encoded using the graphics
interchange<00:00:35.969><c> format</c><00:00:36.329><c> where</c><00:00:37.020><c> it</c><00:00:37.380><c> has</c><00:00:37.559><c> multiple</c>

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interchange format where it has multiple
 

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interchange format where it has multiple
frames<00:00:38.640><c> and</c><00:00:38.969><c> coded</c><00:00:39.239><c> into</c><00:00:39.450><c> a</c><00:00:39.480><c> single</c><00:00:39.930><c> image</c>

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frames and coded into a single image
 

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frames and coded into a single image
file<00:00:40.680><c> and</c><00:00:40.920><c> a</c><00:00:41.489><c> web</c><00:00:41.850><c> browser</c><00:00:41.879><c> or</c><00:00:42.510><c> other</c><00:00:42.750><c> software</c>

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file and a web browser or other software
 

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file and a web browser or other software
will<00:00:44.040><c> play</c><00:00:44.250><c> those</c><00:00:44.399><c> images</c><00:00:44.730><c> back</c><00:00:44.910><c> in</c><00:00:45.210><c> animated</c>

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will play those images back in animated
 

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will play those images back in animated
sequence<00:00:46.350><c> automatically</c><00:00:47.190><c> the</c><00:00:47.640><c> original</c><00:00:48.270><c> gift</c>

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sequence automatically the original gift
 

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sequence automatically the original gift
specification<00:00:49.710><c> came</c><00:00:49.890><c> out</c><00:00:50.010><c> in</c><00:00:50.300><c> 1987</c><00:00:51.300><c> early</c>

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specification came out in 1987 early
 

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specification came out in 1987 early
example<00:00:52.320><c> of</c><00:00:52.410><c> gifts</c><00:00:52.770><c> that</c><00:00:52.890><c> you</c><00:00:53.039><c> see</c><00:00:53.280><c> are</c><00:00:53.610><c> flames</c>

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example of gifts that you see are flames
 

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example of gifts that you see are flames
like<00:00:54.780><c> flames</c><00:00:55.170><c> are</c><00:00:55.410><c> very</c><00:00:55.829><c> popular</c><00:00:56.219><c> and</c><00:00:56.699><c> the</c>

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like flames are very popular and the
 

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like flames are very popular and the
waving<00:00:57.390><c> American</c><00:00:57.600><c> flag</c><00:00:58.109><c> is</c><00:00:58.410><c> all</c><00:00:58.770><c> over</c><00:00:59.070><c> the</c>

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waving American flag is all over the
 

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waving American flag is all over the
place<00:00:59.250><c> most</c><00:00:59.969><c> notoriously</c><00:01:00.690><c> is</c><00:01:01.020><c> the</c><00:01:01.260><c> under</c>

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place most notoriously is the under
 

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place most notoriously is the under
construction<00:01:01.710><c> gift</c><00:01:02.399><c> but</c><00:01:02.789><c> then</c><00:01:02.879><c> by</c><00:01:02.969><c> the</c><00:01:03.000><c> time</c>

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construction gift but then by the time
 

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construction gift but then by the time
you<00:01:03.270><c> get</c><00:01:03.329><c> to</c><00:01:03.390><c> like</c><00:01:03.570><c> 95</c><00:01:03.930><c> 96</c>

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you get to like 95 96
 

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you get to like 95 96
you've<00:01:04.830><c> got</c><00:01:04.949><c> the</c><00:01:05.010><c> release</c><00:01:05.189><c> of</c><00:01:05.309><c> the</c><00:01:05.400><c> Netscape</c>

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you've got the release of the Netscape
 

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you've got the release of the Netscape
Browser<00:01:05.820><c> and</c><00:01:06.510><c> these</c><00:01:06.869><c> web</c><00:01:07.049><c> browsers</c><00:01:07.439><c> that</c><00:01:07.470><c> can</c>

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Browser and these web browsers that can
 

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Browser and these web browsers that can
automatically<00:01:09.000><c> animate</c><00:01:09.240><c> them</c><00:01:09.479><c> and</c><00:01:09.659><c> all</c><00:01:09.750><c> of</c><00:01:09.780><c> a</c>

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automatically animate them and all of a
 

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automatically animate them and all of a
sudden<00:01:10.080><c> you</c><00:01:10.140><c> see</c><00:01:10.350><c> this</c><00:01:10.470><c> new</c><00:01:10.830><c> spike</c><00:01:11.549><c> in</c>

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sudden you see this new spike in
 

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sudden you see this new spike in
popularity<00:01:11.880><c> but</c><00:01:12.689><c> following</c><00:01:13.409><c> that</c><00:01:13.560><c> there's</c><00:01:14.220><c> a</c>

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popularity but following that there's a
 

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popularity but following that there's a
sudden<00:01:14.790><c> division</c><00:01:15.330><c> between</c><00:01:15.600><c> the</c><00:01:16.259><c> web</c><00:01:16.439><c> 1.0</c><00:01:17.330><c> 70s</c>

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sudden division between the web 1.0 70s
 

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sudden division between the web 1.0 70s
and<00:01:18.450><c> 80s</c><00:01:18.630><c> and</c><00:01:18.720><c> 90s</c><00:01:19.140><c> and</c><00:01:19.259><c> then</c><00:01:19.560><c> web</c><00:01:19.710><c> 2.0</c><00:01:20.369><c> of</c><00:01:20.549><c> like</c>

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and 80s and 90s and then web 2.0 of like
 

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and 80s and 90s and then web 2.0 of like
the<00:01:20.820><c> 2000s</c><00:01:21.479><c> moving</c><00:01:21.780><c> forward</c><00:01:22.259><c> so</c><00:01:22.770><c> the</c><00:01:23.340><c> idea</c><00:01:23.759><c> of</c>

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the 2000s moving forward so the idea of
 

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the 2000s moving forward so the idea of
using<00:01:24.330><c> gifts</c><00:01:24.869><c> becomes</c><00:01:25.200><c> way</c><00:01:25.439><c> less</c><00:01:25.710><c> fashionable</c>

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using gifts becomes way less fashionable
 

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using gifts becomes way less fashionable
but<00:01:26.610><c> around</c><00:01:27.229><c> 2007-2008</c><00:01:28.229><c> popularity</c><00:01:29.189><c> is</c>

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but around 2007-2008 popularity is
 

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but around 2007-2008 popularity is
swinging<00:01:30.240><c> back</c><00:01:30.360><c> up</c><00:01:30.659><c> people</c><00:01:31.110><c> start</c><00:01:31.470><c> to</c><00:01:31.590><c> realize</c>

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swinging back up people start to realize
 

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swinging back up people start to realize
that<00:01:31.860><c> you</c><00:01:32.040><c> can</c><00:01:32.220><c> use</c><00:01:32.400><c> gifts</c><00:01:32.759><c> for</c><00:01:32.939><c> tons</c><00:01:33.270><c> of</c>

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that you can use gifts for tons of
 

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that you can use gifts for tons of
different<00:01:33.840><c> things</c><00:01:34.020><c> like</c><00:01:34.170><c> now</c><00:01:34.350><c> that</c><00:01:34.500><c> we're</c><00:01:34.619><c> in</c>

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different things like now that we're in
 

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different things like now that we're in
2011<00:01:35.430><c> 2012</c><00:01:35.820><c> there's</c><00:01:36.450><c> more</c><00:01:36.810><c> gifts</c><00:01:37.350><c> online</c><00:01:37.920><c> but</c>

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2011 2012 there's more gifts online but
 

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2011 2012 there's more gifts online but
you<00:01:38.159><c> also</c><00:01:38.369><c> have</c><00:01:38.520><c> way</c><00:01:38.759><c> more</c><00:01:38.790><c> places</c><00:01:39.600><c> to</c><00:01:39.750><c> put</c><00:01:39.930><c> on</c>

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you also have way more places to put on
 

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you also have way more places to put on
things<00:01:40.350><c> like</c><00:01:40.470><c> Reddit</c><00:01:40.890><c> and</c><00:01:41.009><c> Tumblr</c><00:01:41.460><c> WordPress</c>

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things like Reddit and Tumblr WordPress
 

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things like Reddit and Tumblr WordPress
even<00:01:42.450><c> like</c><00:01:42.600><c> Twitter</c><00:01:42.869><c> to</c><00:01:43.170><c> a</c><00:01:43.200><c> certain</c><00:01:43.439><c> degree</c><00:01:43.560><c> so</c>

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even like Twitter to a certain degree so
 

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even like Twitter to a certain degree so
you're<00:01:43.950><c> seeing</c><00:01:44.220><c> actually</c><00:01:44.640><c> this</c><00:01:44.729><c> like</c>

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you're seeing actually this like
 

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you're seeing actually this like
postmodern<00:01:45.689><c> gifts</c><00:01:46.110><c> and</c><00:01:46.259><c> the</c><00:01:46.829><c> tools</c><00:01:47.159><c> for</c><00:01:47.490><c> gift</c>

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postmodern gifts and the tools for gift
 

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postmodern gifts and the tools for gift
creation<00:01:48.360><c> are</c><00:01:48.570><c> becoming</c><00:01:49.140><c> more</c><00:01:49.979><c> widespread</c>

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gifs<00:01:55.770><c> can</c><00:01:56.310><c> be</c><00:01:56.460><c> anything</c><00:01:56.759><c> but</c><00:01:57.090><c> what</c><00:01:57.479><c> unites</c>

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gifs can be anything but what unites
 

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gifs can be anything but what unites
gifs<00:01:58.350><c> is</c><00:01:58.560><c> that</c><00:01:58.890><c> they're</c><00:01:59.250><c> short</c><00:01:59.580><c> and</c><00:01:59.939><c> they</c><00:02:00.720><c> are</c>

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gifs is that they're short and they are
 

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gifs is that they're short and they are
something<00:02:01.200><c> that</c><00:02:01.320><c> most</c><00:02:01.740><c> tumblr</c><00:02:02.280><c> users</c><00:02:02.580><c> can</c>

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something that most tumblr users can
 

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something that most tumblr users can
create<00:02:03.210><c> themselves</c><00:02:03.869><c> people</c><00:02:04.229><c> are</c><00:02:04.619><c> sharing</c>

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create themselves people are sharing
 

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create themselves people are sharing
more<00:02:05.460><c> I</c><00:02:05.640><c> think</c><00:02:05.939><c> Tyler</c><00:02:06.149><c> definitely</c><00:02:06.630><c> has</c><00:02:06.720><c> a</c><00:02:06.750><c> part</c>

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more I think Tyler definitely has a part
 

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more I think Tyler definitely has a part
of<00:02:07.110><c> that</c><00:02:07.290><c> humans</c><00:02:07.860><c> really</c><00:02:08.459><c> like</c><00:02:08.670><c> repetition</c><00:02:09.330><c> we</c>

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of that humans really like repetition we
 

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of that humans really like repetition we
feel<00:02:09.720><c> comfortable</c><00:02:10.110><c> with</c><00:02:10.259><c> it</c><00:02:10.410><c> and</c><00:02:10.679><c> sometimes</c>

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feel comfortable with it and sometimes
 

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feel comfortable with it and sometimes
just<00:02:11.220><c> the</c><00:02:11.340><c> longer</c><00:02:11.790><c> you</c><00:02:11.940><c> watch</c><00:02:12.180><c> something</c><00:02:12.450><c> the</c>

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just the longer you watch something the
 

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just the longer you watch something the
funnier<00:02:13.230><c> gets</c><00:02:13.500><c> or</c><00:02:13.650><c> it'll</c><00:02:14.100><c> actually</c><00:02:14.190><c> change</c>

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funnier gets or it'll actually change
 

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funnier gets or it'll actually change
meanings<00:02:15.180><c> you</c><00:02:15.780><c> have</c><00:02:16.020><c> the</c><00:02:16.560><c> glitch</c><00:02:16.800><c> art</c><00:02:17.040><c> you</c>

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meanings you have the glitch art you
 

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meanings you have the glitch art you
have<00:02:17.459><c> pixel</c><00:02:18.180><c> art</c><00:02:18.360><c> TV</c><00:02:18.959><c> movies</c><00:02:19.350><c> and</c><00:02:19.590><c> you</c><00:02:20.190><c> have</c>

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have pixel art TV movies and you have
 

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have pixel art TV movies and you have
stuff<00:02:20.550><c> that</c><00:02:20.670><c> you</c><00:02:20.730><c> can't</c><00:02:20.940><c> even</c><00:02:21.090><c> really</c>

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stuff that you can't even really
 

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stuff that you can't even really
categorize<00:02:22.410><c> I</c><00:02:22.980><c> think</c><00:02:23.340><c> it's</c><00:02:23.459><c> mostly</c><00:02:23.700><c> young</c>

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categorize I think it's mostly young
 

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categorize I think it's mostly young
people<00:02:23.880><c> driving</c><00:02:24.690><c> for</c><00:02:24.870><c> them</c><00:02:24.930><c> definitely</c>

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people driving for them definitely
 

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people driving for them definitely
because<00:02:25.680><c> it</c><00:02:26.130><c> enhances</c><00:02:26.400><c> their</c><00:02:26.730><c> online</c><00:02:27.060><c> persona</c>

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because it enhances their online persona
 

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because it enhances their online persona
just<00:02:27.840><c> being</c><00:02:28.019><c> able</c><00:02:28.110><c> to</c><00:02:28.230><c> make</c><00:02:28.500><c> some</c><00:02:28.709><c> of</c><00:02:28.739><c> those</c>

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just being able to make some of those
 

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just being able to make some of those
makes<00:02:29.489><c> you</c><00:02:29.640><c> so</c><00:02:29.850><c> cool</c><00:02:30.060><c> it's</c><00:02:30.360><c> uncharted</c>

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makes you so cool it's uncharted
 

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makes you so cool it's uncharted
territory<00:02:31.470><c> and</c><00:02:31.950><c> I</c><00:02:32.730><c> think</c><00:02:33.120><c> really</c><00:02:33.360><c> anything</c>

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territory and I think really anything
 

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territory and I think really anything
has<00:02:34.110><c> the</c><00:02:34.230><c> possibility</c><00:02:34.830><c> of</c><00:02:34.890><c> the</c><00:02:34.980><c> potential</c>

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has the possibility of the potential
 

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has the possibility of the potential
being<00:02:35.670><c> our</c><00:02:35.850><c> form</c><00:02:36.209><c> but</c><00:02:36.420><c> certainly</c><00:02:36.630><c> around</c>

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being our form but certainly around
 

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being our form but certainly around
animated<00:02:37.230><c> gifs</c><00:02:37.319><c> we've</c><00:02:37.560><c> seen</c><00:02:37.860><c> a</c>

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animated gifs we've seen a
 

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animated gifs we've seen a
transformation<00:02:38.700><c> we've</c><00:02:39.299><c> seen</c><00:02:39.660><c> them</c><00:02:39.989><c> go</c><00:02:40.319><c> from</c>

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transformation we've seen them go from
 

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transformation we've seen them go from
just<00:02:41.280><c> people</c><00:02:41.430><c> taking</c><00:02:42.299><c> TV</c><00:02:42.720><c> shows</c><00:02:42.959><c> we</c><00:02:43.170><c> see</c>

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just people taking TV shows we see
 

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just people taking TV shows we see
people<00:02:43.590><c> making</c><00:02:43.769><c> original</c><00:02:44.459><c> stuff</c><00:02:44.730><c> with</c>

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people making original stuff with
 

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people making original stuff with
mashups<00:02:45.750><c> between</c><00:02:46.230><c> video</c><00:02:46.890><c> games</c><00:02:46.950><c> movie</c>

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mashups between video games movie
 

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mashups between video games movie
characters<00:02:48.330><c> and</c><00:02:48.600><c> even</c><00:02:48.720><c> tumblr</c><00:02:49.080><c> memes</c><00:02:49.830><c> I</c><00:02:50.190><c> think</c>

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characters and even tumblr memes I think
 

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characters and even tumblr memes I think
there's<00:02:50.640><c> other</c><00:02:50.819><c> new</c><00:02:51.540><c> art</c><00:02:52.110><c> forms</c><00:02:52.530><c> waiting</c><00:02:52.950><c> to</c>

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there's other new art forms waiting to
 

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there's other new art forms waiting to
be<00:02:53.100><c> discovered</c><00:02:53.340><c> that</c><00:02:54.120><c> we</c><00:02:54.269><c> just</c><00:02:54.480><c> haven't</c>

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be discovered that we just haven't
 

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be discovered that we just haven't
figured<00:02:54.959><c> out</c><00:02:55.140><c> yet</c>

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so<00:03:00.650><c> we</c><00:03:00.770><c> were</c><00:03:00.860><c> doing</c><00:03:01.070><c> fashion</c><00:03:01.400><c> editorials</c><00:03:01.970><c> and</c>

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so we were doing fashion editorials and
 

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so we were doing fashion editorials and
that's<00:03:02.420><c> all</c><00:03:02.570><c> magazines</c><00:03:02.870><c> and</c><00:03:03.440><c> things</c><00:03:03.620><c> like</c>

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that's all magazines and things like
 

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that's all magazines and things like
that<00:03:04.040><c> and</c><00:03:04.280><c> the</c><00:03:05.000><c> fashion</c><00:03:05.300><c> world</c><00:03:05.420><c> really</c><00:03:05.750><c> didn't</c>

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that and the fashion world really didn't
 

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that and the fashion world really didn't
latch<00:03:06.110><c> on</c><00:03:06.380><c> to</c><00:03:06.560><c> the</c><00:03:06.890><c> internet</c><00:03:07.280><c> so</c><00:03:07.520><c> we</c><00:03:07.550><c> wanted</c><00:03:07.970><c> to</c>

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latch on to the internet so we wanted to
 

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latch on to the internet so we wanted to
push<00:03:08.480><c> that</c><00:03:08.750><c> it</c><00:03:09.020><c> makes</c><00:03:09.260><c> sense</c><00:03:09.530><c> that</c><00:03:09.710><c> the</c><00:03:10.190><c> web</c><00:03:10.400><c> is</c>

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push that it makes sense that the web is
 

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push that it makes sense that the web is
there<00:03:10.940><c> why</c><00:03:11.240><c> put</c><00:03:11.480><c> a</c><00:03:11.510><c> still</c><00:03:11.840><c> picture</c><00:03:12.050><c> online</c>

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there why put a still picture online
 

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there why put a still picture online
that<00:03:13.160><c> image</c><00:03:13.580><c> can</c><00:03:13.760><c> now</c><00:03:13.910><c> move</c><00:03:14.150><c> so</c><00:03:14.690><c> instead</c><00:03:15.020><c> of</c>

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that image can now move so instead of
 

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that image can now move so instead of
making<00:03:15.410><c> still</c><00:03:16.010><c> pictures</c><00:03:16.430><c> you</c><00:03:16.760><c> would</c><00:03:16.880><c> make</c>

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making still pictures you would make
 

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making still pictures you would make
animated<00:03:17.420><c> pictures</c><00:03:17.870><c> and</c><00:03:18.110><c> they</c><00:03:18.170><c> would</c><00:03:18.290><c> just</c><00:03:18.410><c> go</c>

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animated pictures and they would just go
 

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animated pictures and they would just go
on<00:03:18.920><c> infinitely</c><00:03:19.370><c> forever</c>

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on infinitely forever
 

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on infinitely forever
everyone<00:03:20.690><c> always</c><00:03:21.080><c> describes</c><00:03:21.920><c> our</c><00:03:22.160><c> work</c><00:03:22.430><c> as</c>

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everyone always describes our work as
 

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everyone always describes our work as
creepy<00:03:23.750><c> what's</c><00:03:24.080><c> creepy</c><00:03:24.440><c> about</c><00:03:24.650><c> it</c><00:03:24.830><c> but</c><00:03:25.190><c> our</c>

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creepy what's creepy about it but our
 

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creepy what's creepy about it but our
work<00:03:26.030><c> is</c><00:03:26.240><c> very</c><00:03:26.930><c> playful</c><00:03:27.440><c> so</c><00:03:28.220><c> I</c><00:03:28.250><c> mean</c><00:03:28.670><c> I</c><00:03:29.120><c> think</c>

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work is very playful so I mean I think
 

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work is very playful so I mean I think
the<00:03:29.630><c> two</c><00:03:29.960><c> biggest</c><00:03:30.290><c> inspirations</c><00:03:31.130><c> is</c><00:03:31.340><c> one</c><00:03:31.700><c> the</c>

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the two biggest inspirations is one the
 

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the two biggest inspirations is one the
web<00:03:32.030><c> we</c><00:03:32.450><c> work</c><00:03:32.780><c> off</c><00:03:32.960><c> a</c><00:03:32.990><c> memes</c><00:03:33.380><c> and</c><00:03:33.740><c> memes</c><00:03:34.070><c> are</c><00:03:34.250><c> in</c>

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web we work off a memes and memes are in
 

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web we work off a memes and memes are in
our<00:03:34.580><c> work</c><00:03:34.850><c> they're</c><00:03:35.270><c> just</c><00:03:35.510><c> a</c><00:03:35.660><c> kid</c><00:03:35.960><c> making</c>

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our work they're just a kid making
 

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our work they're just a kid making
something<00:03:36.920><c> funny</c><00:03:37.160><c> with</c><00:03:37.310><c> their</c><00:03:37.490><c> friend</c><00:03:37.760><c> and</c>

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something funny with their friend and
 

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something funny with their friend and
tossing<00:03:38.540><c> it</c><00:03:38.630><c> up</c><00:03:38.690><c> online</c><00:03:38.900><c> because</c><00:03:39.260><c> because</c>

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tossing it up online because because
 

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tossing it up online because because
memes<00:03:40.310><c> come</c><00:03:40.760><c> from</c><00:03:41.030><c> you</c><00:03:41.180><c> know</c><00:03:41.300><c> accidents</c><00:03:42.290><c> but</c>

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memes come from you know accidents but
 

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memes come from you know accidents but
besides<00:03:43.220><c> that</c><00:03:43.310><c> videogames</c><00:03:43.940><c> it</c><00:03:44.330><c> lends</c><00:03:44.570><c> itself</c>

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besides that videogames it lends itself
 

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besides that videogames it lends itself
to<00:03:45.020><c> like</c><00:03:45.260><c> videogame</c><00:03:45.709><c> culture</c><00:03:45.920><c> like</c><00:03:46.280><c> playing</c><00:03:46.580><c> a</c>

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to like videogame culture like playing a
 

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to like videogame culture like playing a
game<00:03:46.910><c> and</c><00:03:47.240><c> you</c><00:03:47.480><c> know</c><00:03:47.570><c> blowing</c><00:03:48.080><c> people</c><00:03:48.470><c> up</c><00:03:48.560><c> on</c>

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game and you know blowing people up on
 

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game and you know blowing people up on
the<00:03:48.890><c> moon</c><00:03:49.100><c> and</c><00:03:49.550><c> slaying</c><00:03:50.150><c> dragons</c><00:03:50.420><c> and</c><00:03:50.959><c> things</c>

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the moon and slaying dragons and things
 

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the moon and slaying dragons and things
like<00:03:51.350><c> that</c><00:03:51.410><c> it's</c><00:03:51.950><c> just</c><00:03:52.160><c> this</c><00:03:52.250><c> idea</c><00:03:52.700><c> that</c><00:03:53.030><c> you</c>

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like that it's just this idea that you
 

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like that it's just this idea that you
could<00:03:53.720><c> be</c><00:03:54.020><c> anything</c><00:03:54.709><c> and</c><00:03:55.040><c> you</c><00:03:55.700><c> can</c><00:03:55.850><c> be</c><00:03:55.940><c> going</c>

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could be anything and you can be going
 

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could be anything and you can be going
anywhere

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anywhere
 

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anywhere
I<00:03:57.170><c> mean</c><00:03:57.560><c> these</c><00:03:57.770><c> are</c><00:03:57.950><c> possible</c><00:03:58.610><c> in</c><00:03:58.850><c> games</c><00:03:59.120><c> we</c>

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I mean these are possible in games we
 

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I mean these are possible in games we
get<00:03:59.660><c> bored</c><00:04:00.050><c> really</c><00:04:00.170><c> really</c><00:04:00.860><c> quick</c><00:04:01.100><c> and</c><00:04:01.370><c> it's</c>

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get bored really really quick and it's
 

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get bored really really quick and it's
always<00:04:01.820><c> about</c><00:04:01.970><c> doing</c><00:04:02.870><c> the</c><00:04:03.020><c> next</c><00:04:03.380><c> thing</c><00:04:03.650><c> and</c>

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always about doing the next thing and
 

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always about doing the next thing and
technology<00:04:04.760><c> and</c><00:04:05.030><c> it</c><00:04:05.120><c> used</c><00:04:05.300><c> to</c><00:04:05.420><c> be</c><00:04:05.480><c> that</c><00:04:05.840><c> art</c>

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technology and it used to be that art
 

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technology and it used to be that art
was<00:04:06.380><c> in</c><00:04:06.680><c> museums</c><00:04:07.400><c> on</c><00:04:07.580><c> walls</c><00:04:07.820><c> and</c><00:04:08.150><c> now</c><00:04:08.510><c> of</c><00:04:08.660><c> a</c>

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was in museums on walls and now of a
 

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was in museums on walls and now of a
sudden<00:04:09.019><c> with</c><00:04:09.230><c> this</c><00:04:09.440><c> thing</c><00:04:09.800><c> of</c><00:04:10.040><c> the</c><00:04:10.310><c> web</c><00:04:10.550><c> and</c>

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sudden with this thing of the web and
 

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sudden with this thing of the web and
art<00:04:11.300><c> on</c><00:04:11.600><c> screens</c><00:04:12.140><c> all</c><00:04:12.500><c> of</c><00:04:12.650><c> a</c><00:04:12.680><c> sudden</c><00:04:12.920><c> you</c><00:04:13.010><c> go</c><00:04:13.160><c> to</c>

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art on screens all of a sudden you go to
 

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art on screens all of a sudden you go to
the<00:04:13.489><c> MoMA</c><00:04:13.880><c> and</c><00:04:14.060><c> there's</c><00:04:14.720><c> a</c><00:04:14.810><c> screen</c><00:04:15.260><c> with</c><00:04:15.500><c> art</c>

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the MoMA and there's a screen with art
 

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the MoMA and there's a screen with art
on<00:04:15.950><c> it</c><00:04:15.980><c> so</c><00:04:16.580><c> we</c><00:04:17.120><c> just</c><00:04:17.299><c> want</c><00:04:17.480><c> to</c><00:04:17.570><c> be</c><00:04:17.660><c> there</c>

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there's<00:04:23.520><c> opportunities</c><00:04:24.090><c> with</c><00:04:24.240><c> this</c><00:04:24.330><c> kind</c><00:04:24.539><c> of</c>

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there's opportunities with this kind of
 

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there's opportunities with this kind of
hybrid<00:04:25.050><c> medium</c><00:04:25.620><c> to</c><00:04:26.099><c> show</c><00:04:26.280><c> people</c><00:04:26.490><c> something</c>

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hybrid medium to show people something
 

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hybrid medium to show people something
they've<00:04:27.210><c> never</c><00:04:27.240><c> seen</c><00:04:27.719><c> before</c>

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they've never seen before
 

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they've never seen before
to<00:04:28.710><c> have</c><00:04:28.830><c> these</c><00:04:28.949><c> moments</c><00:04:29.219><c> that</c><00:04:29.490><c> can</c><00:04:29.939><c> just</c>

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to have these moments that can just
 

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to have these moments that can just
exist<00:04:30.599><c> forever</c><00:04:31.050><c> see</c><00:04:31.530><c> this</c><00:04:31.680><c> little</c><00:04:31.919><c> magical</c>

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exist forever see this little magical
 

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exist forever see this little magical
warp<00:04:32.759><c> of</c><00:04:32.939><c> time</c><00:04:33.240><c> we</c><00:04:33.719><c> could</c><00:04:33.870><c> live</c><00:04:34.169><c> within</c><00:04:34.409><c> a</c>

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warp of time we could live within a
 

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warp of time we could live within a
moment<00:04:34.770><c> within</c><00:04:35.069><c> that</c><00:04:35.280><c> moment</c><00:04:35.669><c> like</c><00:04:35.759><c> to</c><00:04:36.210><c> dream</c>

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moment within that moment like to dream
 

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moment within that moment like to dream
of<00:04:37.110><c> something</c><00:04:37.590><c> and</c><00:04:37.860><c> then</c><00:04:38.069><c> create</c><00:04:38.520><c> it</c><00:04:38.550><c> in</c><00:04:38.759><c> a</c>

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of something and then create it in a
 

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of something and then create it in a
camera<00:04:39.270><c> and</c><00:04:39.479><c> share</c><00:04:40.020><c> it</c><00:04:40.110><c> with</c><00:04:40.199><c> people</c><00:04:40.229><c> and</c><00:04:40.680><c> let</c>

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camera and share it with people and let
 

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camera and share it with people and let
them<00:04:41.009><c> dream</c><00:04:41.310><c> with</c><00:04:41.520><c> you</c><00:04:41.729><c> just</c><00:04:42.120><c> for</c><00:04:42.300><c> a</c><00:04:42.330><c> moment</c><00:04:42.509><c> it</c>

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them dream with you just for a moment it
 

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them dream with you just for a moment it
allows<00:04:43.500><c> a</c><00:04:43.530><c> moment</c><00:04:44.069><c> to</c><00:04:44.189><c> live</c><00:04:44.639><c> on</c><00:04:44.909><c> and</c><00:04:45.300><c> there's</c>

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allows a moment to live on and there's
 

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allows a moment to live on and there's
something<00:04:45.870><c> kind</c><00:04:46.020><c> of</c><00:04:46.139><c> fascinating</c><00:04:46.680><c> about</c><00:04:46.770><c> that</c>

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something kind of fascinating about that
 

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something kind of fascinating about that
whatever<00:04:47.490><c> that</c><00:04:47.580><c> one</c><00:04:47.849><c> thing</c><00:04:48.060><c> is</c><00:04:48.090><c> that</c><00:04:48.389><c> is</c><00:04:48.599><c> alive</c>

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whatever that one thing is that is alive
 

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whatever that one thing is that is alive
is<00:04:49.319><c> what</c><00:04:49.530><c> your</c><00:04:49.800><c> eyes</c><00:04:49.979><c> gonna</c><00:04:50.310><c> go</c><00:04:50.520><c> to</c><00:04:50.580><c> it</c><00:04:51.060><c> sets</c>

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is what your eyes gonna go to it sets
 

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is what your eyes gonna go to it sets
the<00:04:51.719><c> emotional</c><00:04:51.990><c> impact</c><00:04:52.349><c> what</c><00:04:53.340><c> the</c><00:04:53.490><c> cinema</c>

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the emotional impact what the cinema
 

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the emotional impact what the cinema
graph<00:04:53.969><c> will</c><00:04:54.240><c> be</c><00:04:54.360><c> it's</c><00:04:54.690><c> a</c><00:04:54.719><c> big</c><00:04:54.900><c> creative</c>

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graph will be it's a big creative
 

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graph will be it's a big creative
decision<00:04:55.680><c> for</c><00:04:55.919><c> us</c><00:04:56.039><c> like</c><00:04:56.310><c> what</c><00:04:56.550><c> moment</c><00:04:57.090><c> to</c>

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decision for us like what moment to
 

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decision for us like what moment to
focus<00:04:57.690><c> on</c><00:04:57.990><c> we</c><00:04:58.259><c> have</c><00:04:58.409><c> a</c><00:04:58.590><c> single</c><00:04:58.800><c> graphic</c><00:04:59.009><c> called</c>

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focus on we have a single graphic called
 

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focus on we have a single graphic called
Anna<00:04:59.430><c> sees</c><00:04:59.699><c> everything</c><00:04:59.909><c> she's</c><00:05:00.419><c> watching</c><00:05:00.990><c> the</c>

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Anna sees everything she's watching the
 

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Anna sees everything she's watching the
show<00:05:01.500><c> and</c><00:05:01.830><c> it's</c><00:05:02.370><c> kind</c><00:05:02.759><c> of</c><00:05:02.789><c> like</c><00:05:02.940><c> a</c><00:05:02.969><c> little</c>

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show and it's kind of like a little
 

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show and it's kind of like a little
portrait<00:05:04.139><c> of</c><00:05:04.319><c> her</c><00:05:04.500><c> this</c><00:05:04.710><c> is</c><00:05:04.860><c> what</c><00:05:04.889><c> she</c><00:05:05.159><c> does</c>

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portrait of her this is what she does
 

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portrait of her this is what she does
for<00:05:05.340><c> a</c><00:05:05.580><c> living</c><00:05:05.879><c> so</c><00:05:06.060><c> like</c><00:05:06.210><c> watching</c><00:05:06.629><c> the</c>

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for a living so like watching the
 

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for a living so like watching the
footage<00:05:06.870><c> of</c><00:05:07.050><c> Bill</c><00:05:07.169><c> Cunningham</c><00:05:07.620><c> he</c><00:05:07.919><c> doesn't</c>

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footage of Bill Cunningham he doesn't
 

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footage of Bill Cunningham he doesn't
take<00:05:08.280><c> a</c><00:05:08.340><c> picture</c><00:05:08.610><c> of</c><00:05:08.699><c> every</c><00:05:08.879><c> model</c><00:05:09.240><c> then</c><00:05:09.419><c> walks</c>

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take a picture of every model then walks
 

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take a picture of every model then walks
by<00:05:09.960><c> but</c><00:05:10.529><c> he</c><00:05:10.620><c> likes</c><00:05:10.830><c> something</c><00:05:11.039><c> he</c><00:05:11.159><c> likes</c><00:05:11.370><c> it</c>

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by but he likes something he likes it
 

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by but he likes something he likes it
and<00:05:11.669><c> shoots</c><00:05:11.879><c> it</c><00:05:12.029><c> when</c><00:05:12.180><c> he</c><00:05:12.270><c> doesn't</c><00:05:12.569><c> he</c><00:05:12.629><c> doesn't</c>

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and shoots it when he doesn't he doesn't
 

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and shoots it when he doesn't he doesn't
and<00:05:13.199><c> he</c><00:05:13.229><c> doesn't</c><00:05:13.560><c> even</c><00:05:13.620><c> think</c><00:05:13.740><c> about</c><00:05:13.949><c> it</c><00:05:14.250><c> so</c>

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and he doesn't even think about it so
 

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and he doesn't even think about it so
like<00:05:14.610><c> we</c><00:05:14.879><c> get</c><00:05:15.029><c> to</c><00:05:15.150><c> learn</c><00:05:15.330><c> something</c><00:05:15.690><c> and</c>

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like we get to learn something and
 

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like we get to learn something and
watching<00:05:16.710><c> somebody</c><00:05:16.949><c> for</c><00:05:17.460><c> hours</c><00:05:17.879><c> on</c><00:05:17.969><c> end</c><00:05:18.029><c> while</c>

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watching somebody for hours on end while
 

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watching somebody for hours on end while
we<00:05:18.449><c> work</c><00:05:18.629><c> on</c><00:05:18.779><c> it</c><00:05:18.960><c> we</c><00:05:18.990><c> understand</c><00:05:19.949><c> them</c><00:05:20.219><c> it's</c><00:05:20.580><c> so</c>

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we work on it we understand them it's so
 

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we work on it we understand them it's so
voyeuristic<00:05:21.569><c> you</c><00:05:22.080><c> look</c><00:05:22.430><c> like</c><00:05:23.430><c> you</c><00:05:23.580><c> should</c>

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voyeuristic you look like you should
 

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voyeuristic you look like you should
look<00:05:23.909><c> away</c><00:05:24.210><c> but</c><00:05:24.270><c> then</c><00:05:24.810><c> you</c><00:05:25.020><c> can</c><00:05:25.199><c> watch</c><00:05:25.440><c> it</c><00:05:25.710><c> and</c>

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look away but then you can watch it and
 

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look away but then you can watch it and
so<00:05:26.099><c> then</c><00:05:26.250><c> you</c><00:05:26.340><c> can</c><00:05:26.490><c> watch</c><00:05:26.639><c> it</c><00:05:26.789><c> some</c><00:05:26.969><c> more</c><00:05:27.180><c> as</c><00:05:27.479><c> I</c>

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so then you can watch it some more as I
 

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so then you can watch it some more as I
go<00:05:27.810><c> the</c><00:05:28.349><c> simplicity</c><00:05:28.889><c> of</c><00:05:29.099><c> it</c><00:05:29.430><c> I</c><00:05:29.639><c> feel</c><00:05:29.909><c> is</c><00:05:30.029><c> really</c>

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go the simplicity of it I feel is really
 

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go the simplicity of it I feel is really
beautiful<00:05:31.080><c> and</c><00:05:31.199><c> we</c><00:05:32.039><c> see</c><00:05:32.250><c> it</c><00:05:32.400><c> as</c><00:05:32.580><c> an</c><00:05:32.940><c> evolution</c>

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beautiful and we see it as an evolution
 

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beautiful and we see it as an evolution
of<00:05:33.659><c> photography</c><00:05:34.469><c> if</c><00:05:34.680><c> you</c><00:05:34.800><c> think</c><00:05:34.979><c> of</c><00:05:35.069><c> all</c><00:05:35.190><c> the</c>

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of photography if you think of all the
 

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of photography if you think of all the
ways<00:05:35.430><c> that</c><00:05:35.460><c> photography</c><00:05:36.180><c> is</c><00:05:36.300><c> displayed</c><00:05:36.750><c> these</c>

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ways that photography is displayed these
 

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ways that photography is displayed these
are<00:05:37.589><c> areas</c><00:05:37.919><c> that</c><00:05:37.949><c> we</c><00:05:38.190><c> want</c><00:05:38.400><c> to</c><00:05:38.460><c> go</c><00:05:38.610><c> into</c>

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are areas that we want to go into
 

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are areas that we want to go into
there's<00:05:39.240><c> little</c><00:05:39.569><c> parts</c><00:05:39.839><c> of</c><00:05:39.930><c> it</c><00:05:40.020><c> that</c><00:05:40.050><c> are</c>

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there's little parts of it that are
 

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there's little parts of it that are
alive<00:05:40.500><c> and</c><00:05:40.860><c> you</c><00:05:40.949><c> can</c><00:05:41.099><c> choose</c><00:05:41.339><c> to</c><00:05:41.729><c> engage</c><00:05:42.089><c> in</c>

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alive and you can choose to engage in
 

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alive and you can choose to engage in
depth<00:05:42.810><c> into</c><00:05:43.259><c> the</c><00:05:43.500><c> art</c><00:05:43.680><c> or</c><00:05:44.069><c> you</c><00:05:44.159><c> can</c><00:05:44.339><c> choose</c><00:05:44.610><c> to</c>

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depth into the art or you can choose to
 

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depth into the art or you can choose to
just<00:05:45.060><c> glance</c><00:05:45.479><c> at</c><00:05:45.690><c> it</c><00:05:45.750><c> it's</c><00:05:45.990><c> the</c>

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just glance at it it's the
 

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just glance at it it's the
and<00:05:47.560><c> essentially</c><00:05:48.520><c> something</c><00:05:48.760><c> you'd</c><00:05:48.940><c> never</c>

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and essentially something you'd never
 

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and essentially something you'd never
seen<00:05:49.270><c> before</c>

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seen before
 

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seen before
who<00:05:51.010><c> are</c><00:05:51.100><c> those</c><00:05:51.220><c> people</c><00:05:51.370><c> for</c><00:05:51.640><c> whom</c><00:05:51.760><c> like</c><00:05:51.940><c> they</c>

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who are those people for whom like they
 

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who are those people for whom like they
thinking<00:05:52.780><c> gifts</c><00:05:53.200><c> or</c><00:05:53.380><c> like</c><00:05:53.590><c> they</c><00:05:53.710><c> almost</c><00:05:53.860><c> speak</c>

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thinking gifts or like they almost speak
 

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thinking gifts or like they almost speak
in<00:05:54.610><c> gifts</c><00:05:55.000><c> I</c><00:05:55.150><c> think</c><00:05:55.480><c> once</c><00:05:55.600><c> you</c><00:05:55.660><c> get</c><00:05:55.750><c> to</c><00:05:55.840><c> that</c>

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in gifts I think once you get to that
 

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in gifts I think once you get to that
point<00:05:56.140><c> yeah</c>

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point yeah
 

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point yeah
make<00:05:56.680><c> sure</c><00:05:56.890><c> it's</c><00:05:57.430><c> art</c><00:05:57.640><c> the</c><00:05:57.970><c> idea</c><00:05:58.330><c> of</c><00:05:58.480><c> art</c><00:05:58.690><c> has</c>

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make sure it's art the idea of art has
 

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make sure it's art the idea of art has
changed<00:05:59.350><c> and</c><00:05:59.680><c> we've</c><00:06:00.250><c> always</c><00:06:00.400><c> seen</c><00:06:00.700><c> moline</c><00:06:01.060><c> get</c>

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changed and we've always seen moline get
 

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changed and we've always seen moline get
away<00:06:01.510><c> with</c><00:06:01.780><c> it's</c><00:06:02.170><c> fun</c><00:06:02.440><c> when</c><00:06:02.680><c> we</c><00:06:02.830><c> started</c>

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away with it's fun when we started
 

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away with it's fun when we started
making<00:06:03.610><c> these</c><00:06:03.730><c> we</c><00:06:04.060><c> were</c><00:06:04.210><c> calling</c><00:06:04.450><c> them</c><00:06:04.720><c> and</c><00:06:04.930><c> it</c>

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making these we were calling them and it
 

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making these we were calling them and it
may<00:06:05.140><c> adjust</c><00:06:05.290><c> but</c><00:06:06.130><c> it</c><00:06:06.220><c> was</c><00:06:06.310><c> so</c><00:06:06.430><c> much</c><00:06:06.550><c> more</c><00:06:06.760><c> than</c>

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may adjust but it was so much more than
 

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may adjust but it was so much more than
that<00:06:06.970><c> it's</c><00:06:07.420><c> just</c><00:06:07.510><c> too</c><00:06:07.810><c> new</c><00:06:07.990><c> and</c><00:06:08.200><c> I</c><00:06:08.770><c> love</c><00:06:09.070><c> being</c>

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that it's just too new and I love being
 

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that it's just too new and I love being
a<00:06:09.490><c> part</c><00:06:09.520><c> of</c><00:06:09.820><c> this</c><00:06:09.880><c> at</c><00:06:10.060><c> a</c><00:06:10.150><c> time</c><00:06:10.180><c> when</c><00:06:10.630><c> we're</c><00:06:11.050><c> just</c>

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a part of this at a time when we're just
 

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a part of this at a time when we're just
figuring<00:06:11.410><c> it</c><00:06:11.680><c> out</c>

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we<00:06:25.580><c> should</c><00:06:25.790><c> say</c><00:06:26.000><c> again</c><00:06:26.270><c> it's</c><00:06:26.600><c> not</c><00:06:26.720><c> a</c><00:06:26.780><c> gift</c><00:06:27.050><c> to</c>

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we should say again it's not a gift to
 

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we should say again it's not a gift to
Jeff<00:06:27.770><c> Jeff</c><00:06:28.370><c> Jeff</c><00:06:28.580><c> is</c><00:06:28.880><c> how</c><00:06:28.970><c> I</c><00:06:29.030><c> learned</c><00:06:29.270><c> it</c><00:06:29.389><c> first</c>

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Jeff Jeff Jeff is how I learned it first
 

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Jeff Jeff Jeff is how I learned it first
the<00:06:29.900><c> founder</c><00:06:30.380><c> of</c><00:06:30.590><c> the</c><00:06:30.770><c> format</c><00:06:31.160><c> of</c><00:06:31.190><c> Jeff</c><00:06:31.669><c> the</c>

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the founder of the format of Jeff the
 

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the founder of the format of Jeff the
CompuServe<00:06:32.510><c> guy</c><00:06:32.750><c> is</c><00:06:33.050><c> ancient</c><00:06:33.440><c> internet</c>

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CompuServe guy is ancient internet
 

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CompuServe guy is ancient internet
history<00:06:34.070><c> here</c><00:06:34.280><c> he</c><00:06:34.460><c> said</c><00:06:34.730><c> choosy</c><00:06:35.180><c> developers</c>

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history here he said choosy developers
 

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history here he said choosy developers
choose<00:06:36.200><c> Jeff</c><00:06:36.800><c> like</c><00:06:37.310><c> the</c><00:06:37.460><c> peanut</c><00:06:37.669><c> butter</c><00:06:37.850><c> we</c>

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choose Jeff like the peanut butter we
 

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choose Jeff like the peanut butter we
can<00:06:38.270><c> talk</c><00:06:38.450><c> about</c><00:06:38.600><c> why</c><00:06:38.960><c> you</c><00:06:39.470><c> should</c><00:06:39.500><c> say</c><00:06:39.800><c> gift</c>

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can talk about why you should say gift
 

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can talk about why you should say gift
because<00:06:40.430><c> it</c><00:06:40.460><c> doesn't</c><00:06:40.730><c> sound</c><00:06:40.790><c> like</c><00:06:40.880><c> peanut</c>

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because it doesn't sound like peanut
 

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because it doesn't sound like peanut
butter<00:06:41.300><c> let's</c><00:06:41.630><c> find</c><00:06:41.840><c> this</c><00:06:41.960><c> guy</c><00:06:42.169><c> my</c>

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butter let's find this guy my
 

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butter let's find this guy my
understanding<00:06:43.010><c> is</c><00:06:43.130><c> that</c><00:06:43.160><c> this</c><00:06:43.340><c> guy</c><00:06:43.550><c> prefers</c>

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understanding is that this guy prefers
 

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understanding is that this guy prefers
Jeff<00:06:45.020><c> so</c><00:06:45.410><c> you</c><00:06:45.500><c> got</c><00:06:45.620><c> to</c><00:06:45.710><c> represent</c><00:06:45.830><c> for</c><00:06:46.580><c> the</c>

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Jeff so you got to represent for the
 

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Jeff so you got to represent for the
Creator<00:06:47.000><c> I</c><00:06:47.270><c> say</c><00:06:47.570><c> we</c><00:06:47.690><c> got</c><00:06:47.810><c> to</c><00:06:47.840><c> go</c><00:06:47.960><c> with</c><00:06:48.050><c> the</c>

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Creator I say we got to go with the
 

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Creator I say we got to go with the
inventor<00:06:48.530><c> of</c><00:06:48.560><c> the</c><00:06:48.919><c> format</c><00:06:49.280><c> your</c><00:06:49.520><c> affix</c>

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inventor of the format your affix
 

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inventor of the format your affix
everyone<00:06:52.130><c> says</c><00:06:52.310><c> gift</c><00:06:52.550><c> it's</c><00:06:52.970><c> chip</c>