WEBVTT
Kind: captions
Language: en

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Hi, I'm Shuman Ghosemajumder,
Business Product Manager for

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Trust and Safety at Google.

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Our goal is to help you, our
users, find the information

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you're looking for.

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We do this by giving you search
results, but also by

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showing you ads that you
might be interested in.

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Some of these ads are on sites
around the web, such as news

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sites or blogs, that partner
with Google to show ads.

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And some are on our video
site, YouTube.

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You can recognize many
of our ads by the

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"Ads by Google" label.

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We want these ads to be as
relevant as possible for you.

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Sometimes we show ads related
to the content on the page

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you're currently viewing.

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Other times we'll show you ads
based on interest categories.

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So if you love to travel
and frequently visit

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travel-related websites,
you more likely to see

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interest-based ads about
vacations and travel deals as

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you surf the web.

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Here's how this works.

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When you visit a website that
shows "Ads by Google," Google

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stores a cookie, a string of
random numbers and letters, in

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your browser to remember
your visit.

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If many of the websites you
visit or YouTube videos you

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watch are about travel, Google
puts your cookie number in the

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travel interest category.

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Now, when you visit websites
that show interest-based ads

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by Google, Google recognizes
your cookie number and shows

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you more travel ads.

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Google also uses your cookie
number to allow advertisers to

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show you ads based on your
previous interactions with

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them, such as visits
to their websites.

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For example, if you visit
a website that sells pet

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supplies, you might see an ad
from that particular website

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the next time you browse other
sites showing interest-based

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ads from Google.

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It's important to remember
that when you see

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interest-based ads by Google,
they're not based on any

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information stored in your
Google account, such as your

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email, or any visits to websites
with sensitive

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content, such as medical
information.

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Your cookie doesn't tell Google
who you are or any

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personal information about you,
such as your address or

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phone number.

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And we don't collect personal
information or share it with

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others without your
permission.

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Google lets you edit the
interest categories associated

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with your cookie using our
Ads Preferences Manager.

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This helps you customize which
interest-based ads you see so

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they're even more
relevant to you.

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To set your Google Ads
Preferences, type

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google.com/ads/preferences
into your browser.

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Or, in many cases, you can click
on Ads by Google, then

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click on Ads Preferences.

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Click Add Interests to scroll
through a list of interest

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categories.

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If you're interested in sports,
just add the sports

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category, and we'll show you
more sports-related ads.

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You can also remove interest
categories if you'd like to

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see fewer of those
types of ads.

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Your preferences also apply
to ads you see on YouTube.

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If you're curious, the Ads
Preferences Manager shows you

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the cookie number that Google

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associates with your interests.

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If you prefer not to see
interest-based ads from

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Google, you can opt out at
any time with one click.

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After you opt out, Google
won't collect interest

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category information, and
you won't receive

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interest-based ads.

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You'll still see the same number
of ads, but they may

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not be as relevant to you.

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Remember, if you set your Ads
Preferences or opt out of

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interest-based ads, this
information is only stored on

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the browser of the computer that
you're using at the time.

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And if you delete your browser's
cookies, you'll need

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to reset your preferences
or opt out of

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interest-based ads again.

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You can also save your opt-out
settings permanently.

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After you opt out, just click
the download button, and

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follow the instructions to
install a browser plug-in that

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saves your opt-out settings
even when

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you clear your cookies.

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I hope this gives you a better
idea of how Google shows

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interest-based ads and how you
can set your Ads Preferences.

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Thanks for watching.