hi I'm Schumann goose majumder business
product manager for
safety at Google our goal is to help you
our users find the information you're
looking for we do this by giving you
search results but also by showing you
ads that you might be interested in some
of these ads are on sites around the web
such as new sites or blogs that partner
with Google to show ads and some are on
our video site YouTube you can recognize
many of our ads by the ads by Google
label we want these ads to be as
relevant as possible for you
sometimes we show ads related to the
content on the page you're currently
viewing other times we'll show you ads
based on interest categories so if you
love to travel and frequently visit
travel related websites you're more
likely to see interest-based ads about
vacations and travel deals as you surf
the web here's how this works when you
visit a website that shows ads by Google
Google stores a cookie a string of
random numbers and letters in your
browser to remember your visit if many
of the websites you visit or YouTube
videos you watch are about travel Google
puts your cookie number in the travel
interest category now when you visit
websites that show interest-based ads by
Google Google recognizes your cookie
number and shows you more Travel ads
Google also uses your cookie number to
allow advertisers to show you ads based
on your previous interactions with them
such as visits to their websites for
example if you visit a web site that
sells pet supplies you might see an ad
from that particular website the next
time you browse other sites showing
interest-based ads from Google it's
important to remember that when you see
interest-based ads by Google they're not
based on any information stored in your
Google account
such as your email or any visits to
websites with sensitive content such as
medical information your cookie doesn't
tell Google who you are or any personal
information about you such as your
address or phone number and we don't
collect personal information or share it
with others without your permission
Google lets you edit the interest
categories associated with your cookie
using our ads preferences manager this
helps you customize which interest-based
ads you see
they're even more relevant to you to set
your Google Ads preferences type
google.com slash ads slash preferences
into your browser or in many cases you
can click on ads by Google then click on
ads preferences click Add interests to
scroll through a list of interest
categories if you're interested in
sports just add the sports category and
we'll show you more sports related ads
you can also remove interest categories
if you'd like to see fewer of those
types of ads your preferences also apply
to ads you see on youtube if you're
curious the ads preferences manager
shows you the cookie number that Google
associates with your interests if you
prefer not to see interest-based ads
from Google you can opt out at any time
with one click after you opt out Google
won't collect interest category
information and you won't receive
interest-based ads you'll still see the
same number of ads but they may not be
as relevant to you remember if you set
your ads preferences or opt out of
interest-based ads this information is
only stored on the browser of the
computer that you're using at the time
and if you delete your browser's cookies
you'll need to reset your preferences or
opt out of interest-based ads again you
can also save your opt-out settings
permanently after you opt-out just click
the download button and follow the
instructions to install a browser plugin
that saves your opt-out settings even
when you clear your cookies I hope this
gives you a better idea of how Google
shows interest-based ads and how you can
set your ads preferences thanks for
watching