persuasive language can make any type of
media more engaging and convincing
however its ultimate purpose is to win
your trust and influence how you think
that's why it's important to recognize
common types of persuasive language so
you can look beyond the rhetoric and
think for yourself
for instance telling stories is a
timeless way to win you over whether
it's a feature-length film or a
30-second commercial entertaining media
makes it easier for you to get on board
with a particular message
however while it's easy to be charmed by
a good story ask yourself is this tale
fair and unbiased or has it sacrificed
factual accuracy for the sake of serving
the message presenting evidence can have
a tremendous influence on how you
perceive a message however just because
the media includes evidence doesn't mean
they're being completely honest
sometimes they'll mix in facts with
half-truths and exaggerations to make
the message seem more credible take care
to examine all the evidence before you
accept a message as trustworthy attacks
can point out the faults of the
competition and they often play into an
audience as fears or anger especially in
political media but next time you see an
attack keep in mind that it's trying to
rile up your emotions to convince you of
a specific idea it may also embellish
facts or take a skewed perspective so
try not to pass judgment before you
investigate the truth flattery has long
been a reliable persuasion method as
media wants you to feel good about a
particular product or idea however how
sincere can mass-produced praise
actually be do your best not to be lured
in by kind words and consider if the
media is just telling you what you want
to hear inclusive language frames a
message in terms of us and we and our
giving the impression that the creator
of the media and the audience are on the
same side however this can come off as
false especially if it seems like the
Creator doesn't actually have anything
in common with you
whether it's used to reinforce the truth
or hide a lack of substance
don't let persuasive language be the
only thing that sways your opinion
always look beyond the rhetoric and seek
out the facts behind any claims GCF
global creating opportunities for a
better life