WEBVTT
Kind: captions
Language: en

00:00:00.030 --> 00:00:04.220 align:start position:0%
 
ads<00:00:00.420><c> news</c><00:00:01.410><c> movies</c><00:00:02.340><c> TV</c><00:00:02.850><c> shows</c><00:00:03.000><c> and</c><00:00:03.720><c> many</c><00:00:04.020><c> other</c>

00:00:04.220 --> 00:00:04.230 align:start position:0%
ads news movies TV shows and many other
 

00:00:04.230 --> 00:00:06.710 align:start position:0%
ads news movies TV shows and many other
types<00:00:04.500><c> of</c><00:00:04.710><c> media</c><00:00:04.920><c> all</c><00:00:05.339><c> want</c><00:00:05.910><c> you</c><00:00:06.089><c> to</c><00:00:06.120><c> accept</c>

00:00:06.710 --> 00:00:06.720 align:start position:0%
types of media all want you to accept
 

00:00:06.720 --> 00:00:09.950 align:start position:0%
types of media all want you to accept
their<00:00:06.930><c> messages</c><00:00:07.410><c> at</c><00:00:07.589><c> face</c><00:00:08.040><c> value</c><00:00:08.300><c> however</c><00:00:09.300><c> you</c>

00:00:09.950 --> 00:00:09.960 align:start position:0%
their messages at face value however you
 

00:00:09.960 --> 00:00:12.020 align:start position:0%
their messages at face value however you
should<00:00:10.170><c> look</c><00:00:10.440><c> beneath</c><00:00:10.800><c> the</c><00:00:10.860><c> surface</c><00:00:11.040><c> and</c><00:00:11.639><c> ask</c>

00:00:12.020 --> 00:00:12.030 align:start position:0%
should look beneath the surface and ask
 

00:00:12.030 --> 00:00:14.360 align:start position:0%
should look beneath the surface and ask
questions<00:00:12.780><c> to</c><00:00:13.139><c> decode</c><00:00:13.530><c> what</c><00:00:13.769><c> these</c><00:00:13.980><c> media</c>

00:00:14.360 --> 00:00:14.370 align:start position:0%
questions to decode what these media
 

00:00:14.370 --> 00:00:18.950 align:start position:0%
questions to decode what these media
messages<00:00:14.880><c> are</c><00:00:15.030><c> really</c><00:00:15.570><c> saying</c><00:00:16.760><c> first</c><00:00:17.760><c> ask</c><00:00:18.300><c> who</c>

00:00:18.950 --> 00:00:18.960 align:start position:0%
messages are really saying first ask who
 

00:00:18.960 --> 00:00:21.590 align:start position:0%
messages are really saying first ask who
is<00:00:19.109><c> the</c><00:00:19.260><c> source</c><00:00:19.590><c> of</c><00:00:19.830><c> the</c><00:00:19.980><c> message</c><00:00:20.449><c> knowing</c><00:00:21.449><c> who</c>

00:00:21.590 --> 00:00:21.600 align:start position:0%
is the source of the message knowing who
 

00:00:21.600 --> 00:00:23.750 align:start position:0%
is the source of the message knowing who
is<00:00:21.720><c> ultimately</c><00:00:21.960><c> responsible</c><00:00:22.369><c> for</c><00:00:23.369><c> a</c><00:00:23.400><c> message</c>

00:00:23.750 --> 00:00:23.760 align:start position:0%
is ultimately responsible for a message
 

00:00:23.760 --> 00:00:26.060 align:start position:0%
is ultimately responsible for a message
can<00:00:24.090><c> reveal</c><00:00:24.449><c> its</c><00:00:24.689><c> true</c><00:00:24.779><c> intentions</c><00:00:25.470><c> as</c><00:00:25.590><c> well</c>

00:00:26.060 --> 00:00:26.070 align:start position:0%
can reveal its true intentions as well
 

00:00:26.070 --> 00:00:28.700 align:start position:0%
can reveal its true intentions as well
as<00:00:26.189><c> any</c><00:00:26.400><c> possible</c><00:00:26.880><c> bias</c><00:00:27.119><c> if</c><00:00:27.480><c> the</c><00:00:28.199><c> source</c><00:00:28.500><c> isn't</c>

00:00:28.700 --> 00:00:28.710 align:start position:0%
as any possible bias if the source isn't
 

00:00:28.710 --> 00:00:30.919 align:start position:0%
as any possible bias if the source isn't
obvious<00:00:29.310><c> you</c><00:00:29.730><c> can</c><00:00:29.880><c> find</c><00:00:30.240><c> it</c><00:00:30.420><c> by</c><00:00:30.570><c> following</c>

00:00:30.919 --> 00:00:30.929 align:start position:0%
obvious you can find it by following
 

00:00:30.929 --> 00:00:35.810 align:start position:0%
obvious you can find it by following
links<00:00:31.199><c> or</c><00:00:31.679><c> checking</c><00:00:32.250><c> legal</c><00:00:32.550><c> disclaimers</c><00:00:34.820><c> next</c>

00:00:35.810 --> 00:00:35.820 align:start position:0%
links or checking legal disclaimers next
 

00:00:35.820 --> 00:00:37.690 align:start position:0%
links or checking legal disclaimers next
how<00:00:36.239><c> is</c><00:00:36.420><c> it</c><00:00:36.540><c> trying</c><00:00:36.840><c> to</c><00:00:36.989><c> get</c><00:00:37.320><c> your</c><00:00:37.500><c> attention</c>

00:00:37.690 --> 00:00:37.700 align:start position:0%
how is it trying to get your attention
 

00:00:37.700 --> 00:00:40.549 align:start position:0%
how is it trying to get your attention
the<00:00:38.700><c> obvious</c><00:00:39.300><c> part</c><00:00:39.600><c> of</c><00:00:39.660><c> a</c><00:00:39.780><c> message</c><00:00:39.989><c> is</c><00:00:40.290><c> called</c>

00:00:40.549 --> 00:00:40.559 align:start position:0%
the obvious part of a message is called
 

00:00:40.559 --> 00:00:43.040 align:start position:0%
the obvious part of a message is called
the<00:00:40.739><c> text</c><00:00:41.190><c> which</c><00:00:41.790><c> includes</c><00:00:42.239><c> any</c><00:00:42.420><c> language</c>

00:00:43.040 --> 00:00:43.050 align:start position:0%
the text which includes any language
 

00:00:43.050 --> 00:00:45.860 align:start position:0%
the text which includes any language
imagery<00:00:43.829><c> music</c><00:00:44.430><c> or</c><00:00:44.670><c> anything</c><00:00:45.059><c> else</c><00:00:45.420><c> you</c><00:00:45.690><c> can</c>

00:00:45.860 --> 00:00:45.870 align:start position:0%
imagery music or anything else you can
 

00:00:45.870 --> 00:00:48.500 align:start position:0%
imagery music or anything else you can
see<00:00:46.079><c> in</c><00:00:46.230><c> here</c><00:00:46.530><c> creators</c><00:00:47.520><c> can</c><00:00:47.760><c> use</c><00:00:47.910><c> a</c><00:00:47.940><c> multitude</c>

00:00:48.500 --> 00:00:48.510 align:start position:0%
see in here creators can use a multitude
 

00:00:48.510 --> 00:00:50.569 align:start position:0%
see in here creators can use a multitude
of<00:00:48.780><c> techniques</c><00:00:49.230><c> to</c><00:00:49.469><c> grab</c><00:00:49.710><c> your</c><00:00:49.920><c> attention</c><00:00:50.399><c> and</c>

00:00:50.569 --> 00:00:50.579 align:start position:0%
of techniques to grab your attention and
 

00:00:50.579 --> 00:00:53.209 align:start position:0%
of techniques to grab your attention and
they<00:00:50.940><c> will</c><00:00:51.149><c> often</c><00:00:51.360><c> craft</c><00:00:51.960><c> the</c><00:00:52.140><c> text</c><00:00:52.590><c> to</c><00:00:52.860><c> appeal</c>

00:00:53.209 --> 00:00:53.219 align:start position:0%
they will often craft the text to appeal
 

00:00:53.219 --> 00:00:54.560 align:start position:0%
they will often craft the text to appeal
to<00:00:53.250><c> a</c><00:00:53.489><c> specific</c><00:00:54.090><c> audience</c>

00:00:54.560 --> 00:00:54.570 align:start position:0%
to a specific audience
 

00:00:54.570 --> 00:00:57.350 align:start position:0%
to a specific audience
but<00:00:55.199><c> even</c><00:00:55.469><c> if</c><00:00:55.590><c> you</c><00:00:55.739><c> enjoy</c><00:00:56.160><c> the</c><00:00:56.370><c> message</c><00:00:56.699><c> try</c><00:00:57.300><c> to</c>

00:00:57.350 --> 00:00:57.360 align:start position:0%
but even if you enjoy the message try to
 

00:00:57.360 --> 00:00:59.389 align:start position:0%
but even if you enjoy the message try to
remain<00:00:57.719><c> critical</c><00:00:58.109><c> so</c><00:00:58.649><c> you</c><00:00:58.710><c> can</c><00:00:58.949><c> see</c><00:00:59.190><c> if</c><00:00:59.309><c> the</c>

00:00:59.389 --> 00:00:59.399 align:start position:0%
remain critical so you can see if the
 

00:00:59.399 --> 00:01:02.180 align:start position:0%
remain critical so you can see if the
message<00:00:59.760><c> contains</c><00:01:00.239><c> actual</c><00:01:00.539><c> substance</c><00:01:01.410><c> or</c><00:01:01.649><c> if</c>

00:01:02.180 --> 00:01:02.190 align:start position:0%
message contains actual substance or if
 

00:01:02.190 --> 00:01:05.870 align:start position:0%
message contains actual substance or if
it's<00:01:02.399><c> all</c><00:01:02.579><c> smoke</c><00:01:03.030><c> and</c><00:01:03.059><c> mirrors</c><00:01:04.100><c> also</c><00:01:05.100><c> how</c>

00:01:05.870 --> 00:01:05.880 align:start position:0%
it's all smoke and mirrors also how
 

00:01:05.880 --> 00:01:08.120 align:start position:0%
it's all smoke and mirrors also how
could<00:01:06.090><c> this</c><00:01:06.210><c> message</c><00:01:06.659><c> be</c><00:01:06.900><c> interpreted</c><00:01:07.500><c> the</c>

00:01:08.120 --> 00:01:08.130 align:start position:0%
could this message be interpreted the
 

00:01:08.130 --> 00:01:10.130 align:start position:0%
could this message be interpreted the
implied<00:01:08.610><c> part</c><00:01:08.970><c> of</c><00:01:09.090><c> a</c><00:01:09.180><c> message</c><00:01:09.540><c> is</c><00:01:09.720><c> called</c><00:01:09.900><c> the</c>

00:01:10.130 --> 00:01:10.140 align:start position:0%
implied part of a message is called the
 

00:01:10.140 --> 00:01:12.289 align:start position:0%
implied part of a message is called the
subtext<00:01:10.830><c> and</c><00:01:11.010><c> it's</c><00:01:11.430><c> suggested</c><00:01:11.640><c> by</c><00:01:12.240><c> the</c>

00:01:12.289 --> 00:01:12.299 align:start position:0%
subtext and it's suggested by the
 

00:01:12.299 --> 00:01:14.539 align:start position:0%
subtext and it's suggested by the
content<00:01:12.930><c> rather</c><00:01:13.260><c> than</c><00:01:13.530><c> directly</c><00:01:13.920><c> seen</c><00:01:14.310><c> or</c>

00:01:14.539 --> 00:01:14.549 align:start position:0%
content rather than directly seen or
 

00:01:14.549 --> 00:01:17.270 align:start position:0%
content rather than directly seen or
heard<00:01:14.729><c> we</c><00:01:15.600><c> as</c><00:01:15.720><c> individuals</c><00:01:16.409><c> then</c><00:01:16.590><c> decide</c><00:01:16.979><c> how</c>

00:01:17.270 --> 00:01:17.280 align:start position:0%
heard we as individuals then decide how
 

00:01:17.280 --> 00:01:19.700 align:start position:0%
heard we as individuals then decide how
to<00:01:17.340><c> interpret</c><00:01:17.880><c> that</c><00:01:18.180><c> subtext</c><00:01:18.869><c> based</c><00:01:19.380><c> on</c><00:01:19.590><c> our</c>

00:01:19.700 --> 00:01:19.710 align:start position:0%
to interpret that subtext based on our
 

00:01:19.710 --> 00:01:21.950 align:start position:0%
to interpret that subtext based on our
personal<00:01:20.189><c> biases</c><00:01:20.790><c> world</c><00:01:21.240><c> views</c><00:01:21.659><c> and</c>

00:01:21.950 --> 00:01:21.960 align:start position:0%
personal biases world views and
 

00:01:21.960 --> 00:01:24.289 align:start position:0%
personal biases world views and
expectations<00:01:22.710><c> people</c><00:01:23.700><c> with</c><00:01:23.880><c> different</c>

00:01:24.289 --> 00:01:24.299 align:start position:0%
expectations people with different
 

00:01:24.299 --> 00:01:26.179 align:start position:0%
expectations people with different
perspectives<00:01:24.570><c> might</c><00:01:25.229><c> interpret</c><00:01:25.590><c> the</c><00:01:25.890><c> same</c>

00:01:26.179 --> 00:01:26.189 align:start position:0%
perspectives might interpret the same
 

00:01:26.189 --> 00:01:29.510 align:start position:0%
perspectives might interpret the same
piece<00:01:26.430><c> of</c><00:01:26.460><c> media</c><00:01:26.820><c> very</c><00:01:27.720><c> differently</c><00:01:28.520><c> while</c>

00:01:29.510 --> 00:01:29.520 align:start position:0%
piece of media very differently while
 

00:01:29.520 --> 00:01:31.010 align:start position:0%
piece of media very differently while
this<00:01:29.700><c> may</c><00:01:29.939><c> not</c><00:01:29.970><c> be</c><00:01:30.180><c> a</c><00:01:30.329><c> big</c><00:01:30.600><c> deal</c><00:01:30.840><c> the</c>

00:01:31.010 --> 00:01:31.020 align:start position:0%
this may not be a big deal the
 

00:01:31.020 --> 00:01:32.870 align:start position:0%
this may not be a big deal the
entertainment<00:01:31.680><c> media</c><00:01:31.880><c> different</c>

00:01:32.870 --> 00:01:32.880 align:start position:0%
entertainment media different
 

00:01:32.880 --> 00:01:35.270 align:start position:0%
entertainment media different
interpretations<00:01:33.630><c> of</c><00:01:33.810><c> news</c><00:01:34.110><c> and</c><00:01:34.500><c> educational</c>

00:01:35.270 --> 00:01:35.280 align:start position:0%
interpretations of news and educational
 

00:01:35.280 --> 00:01:37.190 align:start position:0%
interpretations of news and educational
media<00:01:35.460><c> can</c><00:01:36.090><c> create</c><00:01:36.420><c> confusion</c><00:01:36.630><c> and</c>

00:01:37.190 --> 00:01:37.200 align:start position:0%
media can create confusion and
 

00:01:37.200 --> 00:01:39.530 align:start position:0%
media can create confusion and
misunderstanding<00:01:37.850><c> try</c><00:01:38.850><c> to</c><00:01:38.909><c> set</c><00:01:39.210><c> aside</c><00:01:39.299><c> your</c>

00:01:39.530 --> 00:01:39.540 align:start position:0%
misunderstanding try to set aside your
 

00:01:39.540 --> 00:01:42.319 align:start position:0%
misunderstanding try to set aside your
biases<00:01:40.409><c> and</c><00:01:40.650><c> preconceptions</c><00:01:41.520><c> and</c><00:01:41.640><c> you'll</c><00:01:42.180><c> be</c>

00:01:42.319 --> 00:01:42.329 align:start position:0%
biases and preconceptions and you'll be
 

00:01:42.329 --> 00:01:44.359 align:start position:0%
biases and preconceptions and you'll be
more<00:01:42.570><c> likely</c><00:01:42.810><c> to</c><00:01:42.990><c> get</c><00:01:43.350><c> in</c><00:01:43.500><c> tune</c><00:01:43.770><c> with</c><00:01:44.040><c> what</c><00:01:44.250><c> the</c>

00:01:44.359 --> 00:01:44.369 align:start position:0%
more likely to get in tune with what the
 

00:01:44.369 --> 00:01:46.940 align:start position:0%
more likely to get in tune with what the
message<00:01:44.729><c> is</c><00:01:44.880><c> actually</c><00:01:45.479><c> trying</c><00:01:45.720><c> to</c><00:01:45.840><c> say</c>

00:01:46.940 --> 00:01:46.950 align:start position:0%
message is actually trying to say
 

00:01:46.950 --> 00:01:49.280 align:start position:0%
message is actually trying to say
finally<00:01:47.820><c> is</c><00:01:48.060><c> the</c><00:01:48.270><c> message</c><00:01:48.570><c> fair</c><00:01:48.960><c> and</c>

00:01:49.280 --> 00:01:49.290 align:start position:0%
finally is the message fair and
 

00:01:49.290 --> 00:01:52.160 align:start position:0%
finally is the message fair and
trustworthy<00:01:49.950><c> some</c><00:01:50.939><c> media</c><00:01:51.270><c> may</c><00:01:51.509><c> withhold</c><00:01:51.720><c> our</c>

00:01:52.160 --> 00:01:52.170 align:start position:0%
trustworthy some media may withhold our
 

00:01:52.170 --> 00:01:54.440 align:start position:0%
trustworthy some media may withhold our
exaggerated<00:01:52.830><c> info</c><00:01:53.220><c> like</c><00:01:53.759><c> an</c><00:01:53.880><c> ad</c><00:01:54.060><c> that</c><00:01:54.090><c> makes</c>

00:01:54.440 --> 00:01:54.450 align:start position:0%
exaggerated info like an ad that makes
 

00:01:54.450 --> 00:01:56.389 align:start position:0%
exaggerated info like an ad that makes
their<00:01:54.630><c> product</c><00:01:55.020><c> appear</c><00:01:55.380><c> more</c><00:01:55.560><c> effective</c><00:01:56.130><c> than</c>

00:01:56.389 --> 00:01:56.399 align:start position:0%
their product appear more effective than
 

00:01:56.399 --> 00:01:59.090 align:start position:0%
their product appear more effective than
it<00:01:56.520><c> really</c><00:01:56.670><c> is</c><00:01:57.080><c> make</c><00:01:58.080><c> sure</c><00:01:58.110><c> you</c><00:01:58.439><c> always</c><00:01:58.710><c> get</c><00:01:59.040><c> a</c>

00:01:59.090 --> 00:01:59.100 align:start position:0%
it really is make sure you always get a
 

00:01:59.100 --> 00:02:01.160 align:start position:0%
it really is make sure you always get a
complete<00:01:59.549><c> set</c><00:01:59.580><c> of</c><00:01:59.820><c> info</c><00:02:00.240><c> from</c><00:02:00.479><c> trustworthy</c>

00:02:01.160 --> 00:02:01.170 align:start position:0%
complete set of info from trustworthy
 

00:02:01.170 --> 00:02:03.710 align:start position:0%
complete set of info from trustworthy
sources<00:02:01.640><c> even</c><00:02:02.640><c> if</c><00:02:02.759><c> the</c><00:02:02.909><c> media</c><00:02:03.270><c> itself</c>

00:02:03.710 --> 00:02:03.720 align:start position:0%
sources even if the media itself
 

00:02:03.720 --> 00:02:07.399 align:start position:0%
sources even if the media itself
neglects<00:02:04.440><c> to</c><00:02:04.470><c> do</c><00:02:04.680><c> so</c><00:02:06.080><c> deconstructing</c><00:02:07.080><c> media</c>

00:02:07.399 --> 00:02:07.409 align:start position:0%
neglects to do so deconstructing media
 

00:02:07.409 --> 00:02:09.559 align:start position:0%
neglects to do so deconstructing media
messages<00:02:08.009><c> is</c><00:02:08.190><c> a</c><00:02:08.250><c> critical</c><00:02:09.000><c> skill</c><00:02:09.149><c> in</c><00:02:09.450><c> our</c>

00:02:09.559 --> 00:02:09.569 align:start position:0%
messages is a critical skill in our
 

00:02:09.569 --> 00:02:12.290 align:start position:0%
messages is a critical skill in our
media<00:02:09.929><c> saturated</c><00:02:10.530><c> culture</c><00:02:11.069><c> as</c><00:02:11.250><c> it</c><00:02:11.790><c> helps</c><00:02:12.180><c> you</c>

00:02:12.290 --> 00:02:12.300 align:start position:0%
media saturated culture as it helps you
 

00:02:12.300 --> 00:02:14.540 align:start position:0%
media saturated culture as it helps you
cut<00:02:12.630><c> through</c><00:02:12.810><c> the</c><00:02:12.870><c> noise</c><00:02:12.959><c> and</c><00:02:13.170><c> reach</c><00:02:14.069><c> your</c><00:02:14.400><c> own</c>

00:02:14.540 --> 00:02:14.550 align:start position:0%
cut through the noise and reach your own
 

00:02:14.550 --> 00:02:21.370 align:start position:0%
cut through the noise and reach your own
conclusions

00:02:21.370 --> 00:02:21.380 align:start position:0%
 
 

00:02:21.380 --> 00:02:25.130 align:start position:0%
 
GCF<00:02:22.380><c> global</c><00:02:23.060><c> creating</c><00:02:24.060><c> opportunities</c><00:02:24.720><c> for</c><00:02:25.049><c> a</c>

00:02:25.130 --> 00:02:25.140 align:start position:0%
GCF global creating opportunities for a
 

00:02:25.140 --> 00:02:27.620 align:start position:0%
GCF global creating opportunities for a
better<00:02:25.350><c> life</c>