WEBVTT
Kind: captions
Language: en

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typography<00:00:01.810><c> it's</c><00:00:02.810><c> everywhere</c><00:00:03.320><c> we</c><00:00:03.500><c> look</c><00:00:03.709><c> in</c>

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typography it's everywhere we look in
 

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typography it's everywhere we look in
the<00:00:05.330><c> books</c><00:00:05.540><c> we</c><00:00:05.720><c> read</c><00:00:05.930><c> on</c><00:00:06.580><c> the</c><00:00:07.580><c> websites</c><00:00:08.000><c> we</c>

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the books we read on the websites we
 

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the books we read on the websites we
visit<00:00:08.830><c> even</c><00:00:09.830><c> in</c><00:00:10.219><c> everyday</c><00:00:10.670><c> life</c><00:00:10.880><c> on</c><00:00:11.210><c> street</c>

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visit even in everyday life on street
 

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visit even in everyday life on street
signs<00:00:12.099><c> bumper</c><00:00:13.099><c> stickers</c><00:00:13.490><c> and</c><00:00:13.639><c> product</c>

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signs bumper stickers and product
 

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signs bumper stickers and product
packaging<00:00:15.970><c> simply</c><00:00:16.970><c> put</c><00:00:17.320><c> typography</c><00:00:18.320><c> is</c><00:00:18.500><c> the</c>

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packaging simply put typography is the
 

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packaging simply put typography is the
style<00:00:19.070><c> or</c><00:00:19.310><c> appearance</c><00:00:19.760><c> of</c><00:00:19.940><c> text</c><00:00:20.150><c> it</c><00:00:20.810><c> can</c><00:00:21.560><c> also</c>

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style or appearance of text it can also
 

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style or appearance of text it can also
refer<00:00:22.250><c> to</c><00:00:22.280><c> the</c><00:00:22.460><c> art</c><00:00:22.640><c> of</c><00:00:22.760><c> working</c><00:00:23.030><c> with</c><00:00:23.360><c> text</c>

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refer to the art of working with text
 

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refer to the art of working with text
something<00:00:24.530><c> you</c><00:00:24.770><c> probably</c><00:00:25.190><c> do</c><00:00:25.400><c> all</c><00:00:25.550><c> the</c><00:00:25.670><c> time</c>

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something you probably do all the time
 

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something you probably do all the time
if<00:00:26.180><c> you</c><00:00:26.510><c> create</c><00:00:26.870><c> documents</c><00:00:27.470><c> or</c><00:00:27.590><c> other</c>

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if you create documents or other
 

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if you create documents or other
projects<00:00:28.430><c> for</c><00:00:28.820><c> work</c><00:00:29.000><c> school</c><00:00:29.450><c> or</c><00:00:29.630><c> yourself</c>

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projects for work school or yourself
 

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projects for work school or yourself
typography<00:00:33.110><c> can</c><00:00:33.710><c> be</c><00:00:33.860><c> an</c><00:00:33.980><c> intimidating</c>

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typography can be an intimidating
 

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typography can be an intimidating
subject<00:00:34.910><c> but</c><00:00:35.660><c> it</c><00:00:35.750><c> doesn't</c><00:00:36.080><c> have</c><00:00:36.200><c> to</c><00:00:36.380><c> be</c><00:00:36.500><c> you</c>

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subject but it doesn't have to be you
 

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subject but it doesn't have to be you
only<00:00:37.700><c> need</c><00:00:38.000><c> to</c><00:00:38.150><c> know</c><00:00:38.180><c> a</c><00:00:38.300><c> little</c><00:00:38.660><c> to</c><00:00:39.260><c> make</c><00:00:39.410><c> a</c><00:00:39.470><c> big</c>

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only need to know a little to make a big
 

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only need to know a little to make a big
difference<00:00:40.370><c> in</c><00:00:40.580><c> the</c><00:00:40.760><c> stuff</c><00:00:41.000><c> you</c><00:00:41.150><c> do</c><00:00:41.300><c> every</c><00:00:41.600><c> day</c>

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difference in the stuff you do every day
 

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difference in the stuff you do every day
so<00:00:43.490><c> let's</c><00:00:43.520><c> get</c><00:00:44.000><c> started</c><00:00:45.070><c> first</c><00:00:46.070><c> some</c><00:00:46.610><c> common</c>

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so let's get started first some common
 

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so let's get started first some common
types<00:00:47.180><c> of</c><00:00:47.360><c> fonts</c><00:00:47.720><c> and</c><00:00:47.840><c> what</c><00:00:48.440><c> you</c><00:00:48.560><c> need</c><00:00:48.680><c> to</c><00:00:48.740><c> know</c>

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types of fonts and what you need to know
 

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types of fonts and what you need to know
about<00:00:49.100><c> them</c><00:00:52.030><c> serif</c><00:00:53.030><c> fonts</c><00:00:53.420><c> have</c><00:00:53.600><c> little</c>

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about them serif fonts have little
 

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about them serif fonts have little
strokes<00:00:54.290><c> called</c><00:00:54.590><c> serifs</c><00:00:55.100><c> attached</c><00:00:55.610><c> to</c><00:00:55.820><c> the</c>

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strokes called serifs attached to the
 

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strokes called serifs attached to the
main<00:00:56.120><c> part</c><00:00:56.390><c> of</c><00:00:56.570><c> the</c><00:00:56.690><c> letter</c><00:00:57.040><c> because</c><00:00:58.040><c> of</c><00:00:58.399><c> their</c>

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main part of the letter because of their
 

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main part of the letter because of their
classic<00:00:58.970><c> look</c><00:00:59.180><c> they're</c><00:00:59.690><c> a</c><00:00:59.720><c> good</c><00:00:59.989><c> choice</c><00:01:00.170><c> for</c>

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classic look they're a good choice for
 

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classic look they're a good choice for
more<00:01:00.649><c> traditional</c><00:01:00.860><c> projects</c><00:01:01.810><c> they're</c><00:01:02.810><c> also</c>

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more traditional projects they're also
 

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more traditional projects they're also
common<00:01:03.620><c> in</c><00:01:03.710><c> print</c><00:01:04.009><c> publications</c><00:01:04.729><c> like</c>

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common in print publications like
 

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common in print publications like
magazines<00:01:05.900><c> and</c><00:01:06.170><c> newspapers</c><00:01:10.479><c> sans-serif</c>

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magazines and newspapers sans-serif
 

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magazines and newspapers sans-serif
fonts

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fonts
 

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fonts
don't<00:01:12.440><c> have</c><00:01:12.650><c> that</c><00:01:12.830><c> extra</c><00:01:13.159><c> stroke</c><00:01:13.460><c> hence</c><00:01:14.360><c> the</c>

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don't have that extra stroke hence the
 

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don't have that extra stroke hence the
name<00:01:14.750><c> which</c><00:01:15.200><c> is</c><00:01:15.380><c> French</c><00:01:15.710><c> for</c><00:01:15.799><c> without</c><00:01:16.280><c> serif</c>

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name which is French for without serif
 

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name which is French for without serif
this<00:01:18.530><c> style</c><00:01:18.890><c> is</c><00:01:19.040><c> considered</c><00:01:19.250><c> more</c><00:01:19.760><c> clean</c><00:01:20.060><c> and</c>

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this style is considered more clean and
 

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this style is considered more clean and
modern<00:01:20.479><c> than</c><00:01:20.810><c> serif</c><00:01:21.200><c> fonts</c><00:01:21.970><c> also</c><00:01:22.970><c> it</c><00:01:23.270><c> tends</c><00:01:23.659><c> to</c>

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modern than serif fonts also it tends to
 

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modern than serif fonts also it tends to
be<00:01:23.960><c> easier</c><00:01:24.350><c> to</c><00:01:24.470><c> read</c><00:01:24.650><c> on</c><00:01:24.680><c> computer</c><00:01:25.310><c> screens</c>

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be easier to read on computer screens
 

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be easier to read on computer screens
including<00:01:26.690><c> smartphones</c><00:01:27.049><c> and</c><00:01:27.500><c> tablets</c>

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display<00:01:31.200><c> fonts</c><00:01:31.650><c> come</c><00:01:31.950><c> in</c><00:01:32.070><c> many</c><00:01:32.280><c> different</c>

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display fonts come in many different
 

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display fonts come in many different
styles<00:01:33.119><c> like</c><00:01:33.470><c> script</c><00:01:34.520><c> black</c><00:01:35.520><c> letter</c><00:01:35.820><c> all</c><00:01:36.780><c> caps</c>

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styles like script black letter all caps
 

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styles like script black letter all caps
and<00:01:37.790><c> just</c><00:01:38.790><c> plain</c><00:01:39.060><c> fancy</c><00:01:40.610><c> because</c><00:01:41.610><c> of</c><00:01:41.970><c> their</c>

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and just plain fancy because of their
 

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and just plain fancy because of their
decorative<00:01:42.479><c> nature</c><00:01:42.860><c> display</c><00:01:43.860><c> fonts</c><00:01:44.220><c> are</c><00:01:44.340><c> best</c>

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decorative nature display fonts are best
 

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decorative nature display fonts are best
for<00:01:44.880><c> small</c><00:01:45.030><c> amounts</c><00:01:45.539><c> of</c><00:01:45.630><c> text</c><00:01:46.049><c> for</c><00:01:46.979><c> example</c>

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for small amounts of text for example
 

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for small amounts of text for example
titles<00:01:48.330><c> and</c><00:01:48.539><c> headers</c><00:01:48.840><c> and</c><00:01:49.080><c> more</c><00:01:49.830><c> graphic</c>

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titles and headers and more graphic
 

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titles and headers and more graphic
heavy<00:01:50.399><c> designs</c><00:01:52.460><c> in</c><00:01:53.460><c> a</c><00:01:53.670><c> way</c><00:01:53.820><c> fonts</c><00:01:54.630><c> have</c><00:01:54.810><c> their</c>

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heavy designs in a way fonts have their
 

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heavy designs in a way fonts have their
own<00:01:55.170><c> language</c><00:01:55.679><c> they</c><00:01:56.580><c> all</c><00:01:56.759><c> have</c><00:01:57.090><c> something</c><00:01:57.450><c> to</c>

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own language they all have something to
 

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own language they all have something to
say<00:01:57.810><c> beyond</c><00:01:58.350><c> the</c><00:01:58.500><c> words</c><00:01:58.710><c> on</c><00:01:58.920><c> the</c><00:01:59.009><c> page</c><00:01:59.780><c> they</c>

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say beyond the words on the page they
 

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say beyond the words on the page they
can<00:02:00.960><c> come</c><00:02:01.140><c> across</c><00:02:01.439><c> as</c><00:02:01.679><c> casual</c><00:02:02.159><c> or</c><00:02:02.399><c> neutral</c>

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can come across as casual or neutral
 

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can come across as casual or neutral
exotic<00:02:04.350><c> or</c><00:02:04.880><c> graphic</c><00:02:06.409><c> that's</c><00:02:07.409><c> why</c><00:02:07.649><c> it's</c>

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exotic or graphic that's why it's
 

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exotic or graphic that's why it's
important<00:02:08.280><c> to</c><00:02:08.369><c> think</c><00:02:08.580><c> about</c><00:02:08.880><c> your</c><00:02:09.030><c> message</c>

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important to think about your message
 

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important to think about your message
and<00:02:09.600><c> pick</c><00:02:10.170><c> a</c><00:02:10.200><c> font</c><00:02:10.470><c> that</c><00:02:10.769><c> fits</c><00:02:13.010><c> some</c><00:02:14.010><c> fonts</c>

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and pick a font that fits some fonts
 

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and pick a font that fits some fonts
come<00:02:14.819><c> with</c><00:02:15.030><c> extra</c><00:02:15.390><c> baggage</c><00:02:15.810><c> like</c><00:02:16.500><c> Comic</c><00:02:16.950><c> Sans</c>

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come with extra baggage like Comic Sans
 

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come with extra baggage like Comic Sans
curls<00:02:18.060><c> papyrus</c><00:02:18.959><c> and</c><00:02:19.170><c> many</c><00:02:19.590><c> more</c><00:02:20.090><c> there's</c>

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curls papyrus and many more there's
 

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curls papyrus and many more there's
nothing<00:02:21.450><c> particularly</c><00:02:21.870><c> wrong</c><00:02:22.350><c> with</c><00:02:22.560><c> these</c>

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nothing particularly wrong with these
 

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nothing particularly wrong with these
fonts<00:02:23.130><c> they</c><00:02:23.790><c> just</c><00:02:24.030><c> have</c><00:02:24.180><c> a</c><00:02:24.209><c> certain</c>

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fonts they just have a certain
 

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fonts they just have a certain
reputation<00:02:24.930><c> for</c><00:02:25.560><c> being</c><00:02:25.680><c> outdated</c><00:02:26.400><c> and</c>

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reputation for being outdated and
 

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reputation for being outdated and
overused<00:02:27.530><c> if</c><00:02:28.530><c> you</c><00:02:29.489><c> find</c><00:02:29.760><c> yourself</c><00:02:29.880><c> tempted</c><00:02:30.360><c> by</c>

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overused if you find yourself tempted by
 

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overused if you find yourself tempted by
them<00:02:30.870><c> think</c><00:02:31.530><c> twice</c><00:02:31.799><c> and</c><00:02:32.099><c> consider</c><00:02:32.640><c> using</c>

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them think twice and consider using
 

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them think twice and consider using
something<00:02:33.360><c> else</c>

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something else
 

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something else
there<00:02:35.070><c> are</c><00:02:35.250><c> many</c><00:02:35.430><c> fonts</c><00:02:35.880><c> with</c><00:02:36.060><c> a</c><00:02:36.090><c> similar</c><00:02:36.540><c> look</c>

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there are many fonts with a similar look
 

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there are many fonts with a similar look
and<00:02:36.870><c> feel</c><00:02:36.959><c> that</c><00:02:37.650><c> are</c><00:02:37.799><c> less</c><00:02:37.980><c> likely</c><00:02:38.250><c> to</c><00:02:38.430><c> detract</c>

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and feel that are less likely to detract
 

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and feel that are less likely to detract
from<00:02:39.000><c> your</c><00:02:39.180><c> message</c><00:02:42.709><c> when</c><00:02:43.709><c> deciding</c><00:02:44.040><c> which</c>

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from your message when deciding which
 

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from your message when deciding which
fonts<00:02:44.790><c> to</c><00:02:44.940><c> use</c><00:02:45.150><c> less</c><00:02:45.959><c> is</c><00:02:46.260><c> more</c><00:02:46.650><c> it's</c><00:02:47.609><c> best</c><00:02:47.880><c> to</c>

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fonts to use less is more it's best to
 

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fonts to use less is more it's best to
limit<00:02:48.329><c> yourself</c><00:02:48.420><c> to</c><00:02:48.810><c> one</c><00:02:49.170><c> or</c><00:02:49.410><c> two</c><00:02:49.440><c> per</c><00:02:49.859><c> project</c>

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limit yourself to one or two per project
 

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limit yourself to one or two per project
if<00:02:50.880><c> you</c><00:02:51.600><c> need</c><00:02:51.959><c> more</c><00:02:52.140><c> contrast</c><00:02:52.739><c> try</c><00:02:53.250><c> repeating</c>

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if you need more contrast try repeating
 

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if you need more contrast try repeating
one<00:02:53.880><c> of</c><00:02:54.000><c> your</c><00:02:54.150><c> fonts</c><00:02:54.510><c> in</c><00:02:54.660><c> a</c><00:02:54.840><c> different</c><00:02:55.200><c> size</c>

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one of your fonts in a different size
 

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one of your fonts in a different size
weight<00:02:56.010><c> or</c><00:02:56.220><c> style</c><00:02:56.810><c> this</c><00:02:57.810><c> trick</c><00:02:58.170><c> is</c>

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weight or style this trick is
 

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weight or style this trick is
practically<00:02:58.859><c> foolproof</c><00:02:59.130><c> for</c><00:02:59.790><c> creating</c>

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practically foolproof for creating
 

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practically foolproof for creating
interesting<00:03:00.600><c> combinations</c><00:03:01.440><c> that</c><00:03:01.530><c> work</c>

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interesting combinations that work
 

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interesting combinations that work
you've<00:03:04.680><c> probably</c><00:03:04.980><c> heard</c><00:03:05.400><c> the</c><00:03:05.579><c> saying</c>

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you've probably heard the saying
 

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you've probably heard the saying
opposites<00:03:06.109><c> attract</c><00:03:07.160><c> well</c><00:03:08.160><c> the</c><00:03:08.579><c> same</c><00:03:08.819><c> is</c><00:03:08.850><c> true</c>

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opposites attract well the same is true
 

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opposites attract well the same is true
for<00:03:09.239><c> fonts</c><00:03:10.100><c> don't</c><00:03:11.100><c> be</c><00:03:11.250><c> afraid</c><00:03:11.519><c> to</c><00:03:11.670><c> combine</c>

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for fonts don't be afraid to combine
 

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for fonts don't be afraid to combine
font<00:03:12.299><c> styles</c><00:03:12.720><c> that</c><00:03:12.900><c> are</c><00:03:12.959><c> different</c><00:03:13.470><c> but</c>

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font styles that are different but
 

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font styles that are different but
complementary<00:03:14.510><c> like</c><00:03:15.510><c> sans-serif</c><00:03:16.109><c> with</c><00:03:16.530><c> serif</c>

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complementary like sans-serif with serif
 

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complementary like sans-serif with serif
short<00:03:18.690><c> with</c><00:03:18.930><c> tall</c><00:03:20.060><c> or</c><00:03:21.060><c> decorative</c><00:03:21.600><c> with</c>

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short with tall or decorative with
 

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short with tall or decorative with
simple<00:03:22.850><c> this</c><00:03:23.850><c> can</c><00:03:24.120><c> be</c><00:03:24.269><c> challenging</c><00:03:24.480><c> at</c><00:03:24.900><c> first</c>

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simple this can be challenging at first
 

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simple this can be challenging at first
but<00:03:25.650><c> don't</c><00:03:25.920><c> despair</c><00:03:26.359><c> look</c><00:03:27.359><c> to</c><00:03:27.480><c> other</c><00:03:27.660><c> designs</c>

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but don't despair look to other designs
 

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but don't despair look to other designs
for<00:03:28.440><c> inspiration</c><00:03:29.130><c> and</c><00:03:29.340><c> soon</c><00:03:30.000><c> you'll</c><00:03:30.209><c> get</c><00:03:30.359><c> the</c>

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for inspiration and soon you'll get the
 

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for inspiration and soon you'll get the
hang<00:03:30.660><c> of</c><00:03:30.780><c> it</c>

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maybe<00:03:34.459><c> you've</c><00:03:34.700><c> heard</c><00:03:34.879><c> terms</c><00:03:35.239><c> like</c><00:03:35.510><c> kerning</c>

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maybe you've heard terms like kerning
 

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maybe you've heard terms like kerning
letting<00:03:37.150><c> tracking</c><00:03:38.150><c> and</c><00:03:38.330><c> hierarchy</c><00:03:39.400><c> for</c><00:03:40.400><c> those</c>

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letting tracking and hierarchy for those
 

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letting tracking and hierarchy for those
with<00:03:40.790><c> more</c><00:03:40.940><c> experience</c><00:03:41.540><c> these</c><00:03:42.080><c> concepts</c><00:03:42.620><c> are</c>

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with more experience these concepts are
 

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with more experience these concepts are
essential<00:03:43.340><c> for</c><00:03:43.370><c> creating</c>

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essential for creating
 

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essential for creating
professional-looking<00:03:44.629><c> designs</c><00:03:45.170><c> as</c><00:03:45.470><c> a</c>

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professional-looking designs as a
 

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professional-looking designs as a
beginner<00:03:46.910><c> you</c><00:03:47.209><c> don't</c><00:03:47.360><c> need</c><00:03:47.720><c> to</c><00:03:47.840><c> know</c>

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beginner you don't need to know
 

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beginner you don't need to know
everything<00:03:48.500><c> about</c><00:03:48.830><c> these</c><00:03:49.010><c> terms</c><00:03:49.420><c> just</c><00:03:50.420><c> enough</c>

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everything about these terms just enough
 

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everything about these terms just enough
to<00:03:50.930><c> inform</c><00:03:51.349><c> your</c><00:03:51.530><c> work</c><00:03:51.709><c> and</c><00:03:51.920><c> help</c><00:03:52.370><c> you</c><00:03:52.489><c> talk</c>

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to inform your work and help you talk
 

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to inform your work and help you talk
about<00:03:53.030><c> design</c><00:03:53.390><c> with</c><00:03:53.690><c> more</c><00:03:53.900><c> confidence</c>

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hierarchy<00:03:58.819><c> is</c><00:03:59.000><c> used</c><00:03:59.360><c> to</c><00:03:59.540><c> guide</c><00:03:59.750><c> the</c><00:03:59.780><c> readers</c>

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hierarchy is used to guide the readers
 

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hierarchy is used to guide the readers
eye<00:04:00.470><c> to</c><00:04:00.830><c> whatever</c><00:04:01.010><c> is</c><00:04:01.340><c> most</c><00:04:01.489><c> important</c><00:04:02.090><c> in</c>

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eye to whatever is most important in
 

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eye to whatever is most important in
other<00:04:03.260><c> words</c><00:04:03.530><c> it</c><00:04:03.829><c> shows</c><00:04:04.190><c> them</c><00:04:04.430><c> where</c><00:04:04.610><c> to</c><00:04:04.760><c> begin</c>

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other words it shows them where to begin
 

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other words it shows them where to begin
and<00:04:05.299><c> where</c><00:04:05.870><c> to</c><00:04:05.959><c> go</c><00:04:06.110><c> next</c>

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and where to go next
 

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and where to go next
using<00:04:07.130><c> different</c><00:04:07.489><c> levels</c><00:04:07.790><c> of</c><00:04:08.030><c> emphasis</c>

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using different levels of emphasis
 

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using different levels of emphasis
establishing<00:04:11.480><c> hierarchy</c><00:04:12.049><c> is</c><00:04:12.200><c> simple</c><00:04:12.680><c> just</c>

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establishing hierarchy is simple just
 

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establishing hierarchy is simple just
decide<00:04:13.970><c> which</c><00:04:14.239><c> elements</c><00:04:14.780><c> you</c><00:04:14.870><c> want</c><00:04:15.049><c> the</c>

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decide which elements you want the
 

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decide which elements you want the
reader<00:04:15.319><c> to</c><00:04:15.440><c> notice</c><00:04:15.829><c> first</c><00:04:16.100><c> then</c><00:04:16.820><c> make</c><00:04:17.120><c> them</c>

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reader to notice first then make them
 

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reader to notice first then make them
stand<00:04:17.630><c> out</c><00:04:18.430><c> high</c><00:04:19.430><c> level</c><00:04:19.790><c> items</c><00:04:20.150><c> are</c><00:04:20.389><c> usually</c>

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stand out high level items are usually
 

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stand out high level items are usually
larger<00:04:21.229><c> bolder</c><00:04:21.859><c> or</c><00:04:22.010><c> different</c><00:04:22.639><c> in</c><00:04:22.760><c> some</c><00:04:22.940><c> way</c>

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larger bolder or different in some way
 

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larger bolder or different in some way
remember<00:04:24.410><c> to</c><00:04:24.650><c> keep</c><00:04:24.800><c> it</c><00:04:24.979><c> simple</c><00:04:25.400><c> and</c><00:04:25.520><c> stick</c><00:04:25.970><c> to</c>

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remember to keep it simple and stick to
 

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remember to keep it simple and stick to
just<00:04:26.270><c> a</c><00:04:26.450><c> few</c><00:04:26.660><c> complementary</c><00:04:27.440><c> styles</c><00:04:31.419><c> letting</c>

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just a few complementary styles letting
 

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just a few complementary styles letting
is<00:04:32.570><c> the</c><00:04:33.020><c> space</c><00:04:33.260><c> between</c><00:04:33.530><c> lines</c><00:04:34.010><c> of</c><00:04:34.220><c> text</c><00:04:34.430><c> also</c>

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is the space between lines of text also
 

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is the space between lines of text also
known<00:04:35.479><c> as</c><00:04:35.930><c> line</c><00:04:36.169><c> spacing</c><00:04:36.500><c> if</c><00:04:37.190><c> you're</c><00:04:37.970><c> not</c><00:04:38.120><c> sure</c>

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known as line spacing if you're not sure
 

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known as line spacing if you're not sure
how<00:04:38.360><c> much</c><00:04:38.630><c> line</c><00:04:38.900><c> spacing</c><00:04:39.229><c> to</c><00:04:39.410><c> use</c><00:04:39.740><c> don't</c><00:04:40.340><c> fret</c>

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how much line spacing to use don't fret
 

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how much line spacing to use don't fret
the<00:04:41.150><c> default</c><00:04:41.539><c> is</c><00:04:41.660><c> usually</c><00:04:41.720><c> fine</c><00:04:42.820><c> the</c><00:04:43.820><c> goal</c><00:04:44.060><c> is</c>

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the default is usually fine the goal is
 

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the default is usually fine the goal is
to<00:04:44.240><c> make</c><00:04:44.510><c> your</c><00:04:44.660><c> text</c><00:04:45.020><c> as</c><00:04:45.200><c> comfortable</c><00:04:45.710><c> to</c><00:04:45.770><c> read</c>

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to make your text as comfortable to read
 

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to make your text as comfortable to read
as<00:04:46.220><c> possible</c><00:04:46.750><c> too</c><00:04:47.750><c> much</c><00:04:47.960><c> or</c><00:04:48.260><c> too</c><00:04:48.289><c> little</c>

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as possible too much or too little
 

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as possible too much or too little
spacing<00:04:49.160><c> can</c><00:04:49.430><c> make</c><00:04:49.610><c> things</c><00:04:49.849><c> unpleasant</c><00:04:50.090><c> for</c>

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spacing can make things unpleasant for
 

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spacing can make things unpleasant for
the<00:04:50.690><c> reader</c><00:04:53.530><c> tracking</c><00:04:54.530><c> is</c><00:04:54.710><c> the</c><00:04:54.979><c> overall</c><00:04:55.370><c> space</c>

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the reader tracking is the overall space
 

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the reader tracking is the overall space
between<00:04:56.180><c> characters</c><00:04:56.840><c> sometimes</c><00:04:57.710><c> called</c>

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between characters sometimes called
 

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between characters sometimes called
character<00:04:58.490><c> spacing</c><00:04:59.320><c> most</c><00:05:00.320><c> programs</c><00:05:00.800><c> let</c><00:05:01.039><c> you</c>

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character spacing most programs let you
 

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character spacing most programs let you
condense<00:05:01.550><c> or</c><00:05:01.849><c> expand</c><00:05:02.419><c> this</c><00:05:02.599><c> depending</c><00:05:03.349><c> on</c>

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condense or expand this depending on
 

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condense or expand this depending on
your<00:05:03.560><c> needs</c><00:05:03.830><c> in</c><00:05:04.870><c> some</c><00:05:05.870><c> designs</c><00:05:06.169><c> you</c><00:05:06.710><c> might</c>

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your needs in some designs you might
 

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your needs in some designs you might
adjust<00:05:07.010><c> your</c><00:05:07.370><c> tracking</c><00:05:07.610><c> to</c><00:05:07.910><c> create</c><00:05:08.150><c> a</c><00:05:08.210><c> certain</c>

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adjust your tracking to create a certain
 

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adjust your tracking to create a certain
artistic<00:05:08.900><c> effect</c><00:05:09.520><c> it</c><00:05:10.520><c> can</c><00:05:10.729><c> also</c><00:05:10.970><c> help</c><00:05:11.300><c> you</c><00:05:11.450><c> fix</c>

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artistic effect it can also help you fix
 

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artistic effect it can also help you fix
fonts<00:05:12.139><c> that</c><00:05:12.289><c> are</c><00:05:12.560><c> poorly</c><00:05:12.800><c> spaced</c><00:05:13.190><c> to</c><00:05:13.400><c> begin</c>

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fonts that are poorly spaced to begin
 

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fonts that are poorly spaced to begin
with

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kerning<00:05:17.800><c> is</c><00:05:17.979><c> the</c><00:05:18.400><c> space</c><00:05:18.669><c> between</c><00:05:18.699><c> specific</c>

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kerning is the space between specific
 

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kerning is the space between specific
characters

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characters
 

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characters
unlike<00:05:21.550><c> tracking</c><00:05:22.029><c> it</c><00:05:22.240><c> varies</c><00:05:22.719><c> over</c><00:05:22.900><c> the</c>

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unlike tracking it varies over the
 

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unlike tracking it varies over the
course<00:05:23.289><c> of</c><00:05:23.439><c> the</c><00:05:23.559><c> word</c><00:05:23.740><c> because</c><00:05:24.339><c> each</c><00:05:24.550><c> letter</c>

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course of the word because each letter
 

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course of the word because each letter
fits<00:05:25.150><c> together</c><00:05:25.360><c> differently</c><00:05:26.639><c> some</c><00:05:27.639><c> fonts</c>

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fits together differently some fonts
 

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fits together differently some fonts
have<00:05:28.210><c> what</c><00:05:28.449><c> we</c><00:05:28.539><c> call</c><00:05:28.779><c> bad</c><00:05:29.110><c> kerning</c><00:05:29.589><c> making</c>

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have what we call bad kerning making
 

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have what we call bad kerning making
certain<00:05:30.460><c> letters</c><00:05:30.729><c> look</c><00:05:31.029><c> and</c><00:05:31.240><c> properly</c><00:05:31.569><c> spaced</c>

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certain letters look and properly spaced
 

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certain letters look and properly spaced
if<00:05:32.490><c> a</c><00:05:33.490><c> font</c><00:05:33.729><c> you're</c><00:05:33.879><c> using</c><00:05:33.939><c> has</c><00:05:34.509><c> bad</c><00:05:34.809><c> kerning</c>

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if a font you're using has bad kerning
 

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if a font you're using has bad kerning
it's<00:05:35.770><c> best</c><00:05:36.069><c> to</c><00:05:36.159><c> cut</c><00:05:36.370><c> your</c><00:05:36.520><c> losses</c><00:05:36.699><c> and</c><00:05:37.089><c> choose</c>

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it's best to cut your losses and choose
 

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it's best to cut your losses and choose
something<00:05:37.870><c> else</c><00:05:41.129><c> well-crafted</c><00:05:42.129><c> text</c><00:05:42.879><c> can</c>

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something else well-crafted text can
 

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something else well-crafted text can
mean<00:05:43.360><c> the</c><00:05:43.389><c> difference</c><00:05:43.839><c> between</c><00:05:43.900><c> an</c><00:05:44.349><c> ordinary</c>

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mean the difference between an ordinary
 

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mean the difference between an ordinary
project<00:05:45.400><c> and</c><00:05:46.050><c> an</c><00:05:47.050><c> extraordinary</c><00:05:47.740><c> project</c>

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project and an extraordinary project
 

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project and an extraordinary project
even<00:05:48.939><c> if</c><00:05:49.059><c> you're</c><00:05:49.210><c> just</c><00:05:49.479><c> getting</c><00:05:49.809><c> started</c><00:05:49.930><c> with</c>

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even if you're just getting started with
 

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even if you're just getting started with
design<00:05:50.909><c> all</c><00:05:51.909><c> it</c><00:05:52.300><c> takes</c><00:05:52.539><c> is</c><00:05:52.749><c> an</c><00:05:52.870><c> interest</c><00:05:53.289><c> in</c>

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design all it takes is an interest in
 

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design all it takes is an interest in
typography<00:05:53.800><c> and</c><00:05:54.339><c> you'll</c><00:05:54.849><c> start</c><00:05:55.120><c> to</c><00:05:55.240><c> notice</c>

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typography and you'll start to notice
 

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typography and you'll start to notice
more<00:05:55.779><c> see</c><00:05:56.409><c> more</c><00:05:56.439><c> and</c><00:05:56.919><c> be</c><00:05:57.279><c> able</c><00:05:57.399><c> to</c><00:05:57.550><c> do</c><00:05:57.879><c> more</c><00:05:58.120><c> in</c>

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more see more and be able to do more in
 

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more see more and be able to do more in
your<00:05:58.629><c> own</c><00:05:58.809><c> work</c><00:06:02.129><c> we</c><00:06:03.129><c> hope</c><00:06:03.309><c> you</c><00:06:03.490><c> enjoyed</c>

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your own work we hope you enjoyed
 

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your own work we hope you enjoyed
learning<00:06:04.120><c> the</c><00:06:04.360><c> basics</c><00:06:04.749><c> of</c><00:06:04.899><c> typography</c><00:06:05.699><c> check</c>

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learning the basics of typography check
 

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learning the basics of typography check
out<00:06:06.879><c> the</c><00:06:07.029><c> rest</c><00:06:07.210><c> of</c><00:06:07.330><c> our</c><00:06:07.449><c> design</c><00:06:07.749><c> topics</c>

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out the rest of our design topics
 

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out the rest of our design topics
including<00:06:09.069><c> color</c><00:06:09.309><c> images</c><00:06:10.029><c> and</c><00:06:10.270><c> Composition</c>

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you