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Language: en

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for<00:00:01.770><c> the</c><00:00:01.860><c> past</c><00:00:02.040><c> few</c><00:00:02.310><c> decades</c><00:00:02.570><c> email</c><00:00:03.570><c> has</c><00:00:03.780><c> been</c>

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for the past few decades email has been
 

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for the past few decades email has been
a<00:00:03.959><c> cornerstone</c><00:00:04.350><c> of</c><00:00:04.950><c> business</c><00:00:05.339><c> communication</c>

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a cornerstone of business communication
 

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a cornerstone of business communication
and<00:00:06.210><c> over</c><00:00:07.140><c> that</c><00:00:07.290><c> time</c><00:00:07.350><c> it's</c><00:00:08.130><c> developed</c><00:00:08.820><c> a</c>

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and over that time it's developed a
 

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and over that time it's developed a
unique<00:00:09.389><c> style</c><00:00:09.870><c> and</c><00:00:10.200><c> structure</c><00:00:12.049><c> all</c><00:00:13.049><c> business</c>

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unique style and structure all business
 

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unique style and structure all business
emails<00:00:14.130><c> should</c><00:00:14.429><c> be</c><00:00:14.580><c> direct</c><00:00:15.000><c> clear</c><00:00:15.809><c> and</c><00:00:16.109><c> easy</c>

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emails should be direct clear and easy
 

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emails should be direct clear and easy
to<00:00:16.800><c> read</c><00:00:17.119><c> the</c><00:00:18.119><c> formality</c><00:00:18.840><c> of</c><00:00:18.869><c> your</c><00:00:19.109><c> writing</c>

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to read the formality of your writing
 

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to read the formality of your writing
however<00:00:19.590><c> can</c><00:00:20.160><c> vary</c><00:00:20.460><c> depending</c><00:00:21.090><c> on</c><00:00:21.510><c> your</c>

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however can vary depending on your
 

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however can vary depending on your
company<00:00:22.050><c> your</c><00:00:22.680><c> readers</c><00:00:23.060><c> subject</c><00:00:24.060><c> matter</c><00:00:24.210><c> or</c>

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company your readers subject matter or
 

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company your readers subject matter or
other<00:00:25.080><c> factors</c><00:00:26.390><c> no</c><00:00:27.390><c> matter</c><00:00:27.570><c> what</c><00:00:27.990><c> your</c>

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other factors no matter what your
 

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other factors no matter what your
writing<00:00:28.590><c> remember</c><00:00:29.160><c> to</c><00:00:29.279><c> stay</c><00:00:29.550><c> professional</c>

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writing remember to stay professional
 

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writing remember to stay professional
because<00:00:31.019><c> you</c><00:00:31.140><c> lose</c><00:00:31.439><c> control</c><00:00:31.949><c> of</c><00:00:31.980><c> an</c><00:00:32.250><c> email</c>

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because you lose control of an email
 

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because you lose control of an email
once<00:00:33.000><c> you</c><00:00:33.239><c> click</c><00:00:33.630><c> send</c><00:00:34.520><c> emails</c><00:00:35.520><c> can</c><00:00:35.790><c> be</c><00:00:35.910><c> copied</c>

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once you click send emails can be copied
 

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once you click send emails can be copied
and<00:00:36.600><c> forwarded</c><00:00:37.140><c> to</c><00:00:37.260><c> others</c><00:00:37.620><c> indefinitely</c>

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and forwarded to others indefinitely
 

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and forwarded to others indefinitely
so<00:00:39.180><c> make</c><00:00:39.450><c> sure</c><00:00:39.480><c> you</c><00:00:39.989><c> choose</c><00:00:40.379><c> your</c><00:00:40.649><c> words</c>

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so make sure you choose your words
 

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so make sure you choose your words
carefully<00:00:43.100><c> when</c><00:00:44.100><c> it</c><00:00:44.190><c> comes</c><00:00:44.399><c> to</c><00:00:44.610><c> the</c><00:00:44.730><c> subject</c>

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carefully when it comes to the subject
 

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carefully when it comes to the subject
line<00:00:45.360><c> you</c><00:00:45.930><c> want</c><00:00:46.140><c> it</c><00:00:46.230><c> to</c><00:00:46.379><c> be</c><00:00:46.500><c> brief</c><00:00:46.800><c> and</c>

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line you want it to be brief and
 

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line you want it to be brief and
descriptive<00:00:47.700><c> if</c><00:00:48.090><c> it's</c><00:00:48.780><c> too</c><00:00:49.020><c> vague</c><00:00:49.410><c> or</c>

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descriptive if it's too vague or
 

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descriptive if it's too vague or
rambling<00:00:50.309><c> you</c><00:00:50.730><c> may</c><00:00:51.059><c> lose</c><00:00:51.360><c> your</c><00:00:51.750><c> readers</c>

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rambling you may lose your readers
 

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rambling you may lose your readers
attention<00:00:53.660><c> every</c><00:00:54.660><c> email</c><00:00:54.870><c> needs</c><00:00:55.230><c> at</c><00:00:55.440><c> least</c><00:00:55.739><c> one</c>

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attention every email needs at least one
 

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attention every email needs at least one
recipient<00:00:56.760><c> but</c><00:00:57.420><c> if</c><00:00:57.570><c> you're</c><00:00:57.750><c> including</c>

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recipient but if you're including
 

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recipient but if you're including
multiple<00:00:58.559><c> recipients</c><00:00:59.280><c> consider</c><00:00:59.969><c> using</c><00:01:00.210><c> the</c>

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multiple recipients consider using the
 

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multiple recipients consider using the
CC<00:01:00.989><c> or</c><00:01:01.020><c> Carbon</c><00:01:01.949><c> Copy</c><00:01:02.100><c> field</c><00:01:02.609><c> this</c><00:01:03.600><c> keeps</c><00:01:03.960><c> those</c>

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CC or Carbon Copy field this keeps those
 

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CC or Carbon Copy field this keeps those
extra<00:01:04.739><c> readers</c><00:01:05.070><c> in</c><00:01:05.280><c> the</c><00:01:05.309><c> loop</c><00:01:05.700><c> without</c>

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extra readers in the loop without
 

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extra readers in the loop without
requiring<00:01:07.080><c> them</c><00:01:07.470><c> to</c><00:01:07.530><c> respond</c><00:01:09.500><c> make</c><00:01:10.500><c> your</c>

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requiring them to respond make your
 

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requiring them to respond make your
greeting<00:01:11.189><c> brief</c><00:01:11.549><c> and</c><00:01:11.820><c> friendly</c><00:01:12.360><c> and</c><00:01:12.600><c> address</c>

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greeting brief and friendly and address
 

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greeting brief and friendly and address
the<00:01:13.439><c> recipient</c><00:01:13.590><c> by</c><00:01:14.130><c> name</c><00:01:14.400><c> if</c><00:01:14.670><c> you</c><00:01:14.790><c> know</c><00:01:14.820><c> it</c><00:01:15.090><c> the</c>

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the recipient by name if you know it the
 

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the recipient by name if you know it the
first<00:01:15.869><c> name</c><00:01:16.350><c> is</c><00:01:16.560><c> preferable</c><00:01:17.070><c> if</c><00:01:17.250><c> you're</c><00:01:17.430><c> more</c>

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first name is preferable if you're more
 

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first name is preferable if you're more
familiar<00:01:17.820><c> with</c><00:01:18.360><c> the</c><00:01:18.450><c> recipient</c><00:01:19.020><c> and</c><00:01:19.140><c> you</c>

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familiar with the recipient and you
 

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familiar with the recipient and you
should<00:01:20.100><c> use</c><00:01:20.310><c> their</c><00:01:20.520><c> last</c><00:01:20.790><c> name</c><00:01:21.090><c> if</c><00:01:21.360><c> you</c><00:01:21.540><c> want</c>

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should use their last name if you want
 

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should use their last name if you want
to<00:01:21.869><c> be</c><00:01:21.990><c> more</c><00:01:22.259><c> formal</c><00:01:22.530><c> in</c><00:01:23.659><c> the</c><00:01:24.659><c> body</c><00:01:24.900><c> of</c><00:01:25.049><c> your</c>

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to be more formal in the body of your
 

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to be more formal in the body of your
email<00:01:25.470><c> start</c><00:01:26.369><c> with</c><00:01:26.520><c> your</c><00:01:26.700><c> main</c><00:01:26.939><c> point</c><00:01:27.299><c> so</c><00:01:27.570><c> it's</c>

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email start with your main point so it's
 

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email start with your main point so it's
easy<00:01:27.960><c> to</c><00:01:28.110><c> find</c><00:01:28.320><c> and</c><00:01:28.680><c> keep</c><00:01:29.250><c> your</c><00:01:29.430><c> writing</c>

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easy to find and keep your writing
 

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easy to find and keep your writing
concise<00:01:30.180><c> and</c><00:01:30.509><c> focused</c><00:01:30.869><c> on</c><00:01:31.229><c> your</c><00:01:31.290><c> readers</c><00:01:31.710><c> if</c>

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concise and focused on your readers if
 

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concise and focused on your readers if
you<00:01:32.880><c> need</c><00:01:33.060><c> a</c><00:01:33.090><c> response</c><00:01:33.689><c> from</c><00:01:33.930><c> your</c><00:01:34.079><c> readers</c>

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you need a response from your readers
 

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you need a response from your readers
include<00:01:35.220><c> a</c><00:01:35.340><c> call</c><00:01:35.610><c> to</c><00:01:35.759><c> action</c><00:01:36.270><c> so</c><00:01:36.479><c> they</c><00:01:36.630><c> know</c>

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include a call to action so they know
 

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include a call to action so they know
how<00:01:37.170><c> to</c><00:01:37.229><c> respond</c><00:01:37.890><c> also</c><00:01:38.670><c> if</c><00:01:39.299><c> you've</c><00:01:39.750><c> attached</c><00:01:40.110><c> a</c>

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how to respond also if you've attached a
 

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how to respond also if you've attached a
file<00:01:40.619><c> to</c><00:01:40.950><c> your</c><00:01:41.070><c> email</c><00:01:41.490><c> be</c><00:01:42.210><c> sure</c><00:01:42.240><c> to</c><00:01:42.630><c> mention</c><00:01:42.869><c> it</c>

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file to your email be sure to mention it
 

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file to your email be sure to mention it
here

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here
 

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here
as<00:01:45.070><c> you</c><00:01:46.060><c> reach</c><00:01:46.270><c> the</c><00:01:46.479><c> ending</c><00:01:46.780><c> offer</c><00:01:47.079><c> a</c><00:01:47.649><c> quick</c>

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as you reach the ending offer a quick
 

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as you reach the ending offer a quick
farewell<00:01:48.579><c> such</c><00:01:49.090><c> as</c><00:01:49.360><c> thanks</c><00:01:49.930><c> or</c><00:01:50.079><c> sincerely</c>

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farewell such as thanks or sincerely
 

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farewell such as thanks or sincerely
then<00:01:52.030><c> give</c><00:01:52.329><c> your</c><00:01:52.509><c> name</c><00:01:52.810><c> and</c><00:01:53.049><c> contact</c>

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then give your name and contact
 

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then give your name and contact
information

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information
 

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information
writing<00:01:57.130><c> concise</c><00:01:57.520><c> emails</c><00:01:58.000><c> is</c><00:01:58.210><c> a</c><00:01:58.240><c> powerful</c>

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writing concise emails is a powerful
 

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writing concise emails is a powerful
skill<00:01:59.140><c> that</c><00:01:59.380><c> you</c><00:01:59.560><c> can</c><00:01:59.590><c> develop</c><00:01:59.950><c> through</c>

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skill that you can develop through
 

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skill that you can develop through
consistent<00:02:01.030><c> practice</c><00:02:01.470><c> keep</c><00:02:02.470><c> writing</c><00:02:02.829><c> and</c>

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consistent practice keep writing and
 

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consistent practice keep writing and
learning<00:02:03.220><c> and</c><00:02:03.549><c> you'll</c><00:02:04.090><c> become</c><00:02:04.270><c> a</c><00:02:04.479><c> more</c>

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learning and you'll become a more
 

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learning and you'll become a more
effective<00:02:05.170><c> communicator</c><00:02:05.350><c> with</c><00:02:06.340><c> every</c><00:02:06.819><c> email</c>

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effective communicator with every email
 

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effective communicator with every email
you<00:02:07.299><c> send</c><00:02:10.440><c> goodwill</c><00:02:11.440><c> community</c><00:02:11.920><c> foundation</c>

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you send goodwill community foundation
 

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you send goodwill community foundation
creating<00:02:13.030><c> opportunities</c><00:02:13.599><c> for</c><00:02:13.630><c> a</c><00:02:13.900><c> better</c><00:02:14.049><c> life</c>